I got into it with a ‘sales expert’ yesterday. He told me that “sales is a warrior’s job and the warrior works alone.” I thought, don’t bet your moccasins on that. It’s true that the best salespeople seem to be ‘hunters’ and not ‘gatherers’. But it’s also true that the most valuable hunters are the [...]
Guest post from Courtney Sato, Community and Brand Director at the Constellation Research Group. On September 20, 2011, Constellation Research analyst, Jeff Ashcroft published “The Four Hats of the Social CMO”—a best practice guide that identifies four roles of CMOs that have emerged as a result new technologies. Jeff utilized survey data from 126 CMO [...]
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Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. The study calculated that by using Revenue Performance Management (RPM), our customers had the potential of generating more than $2.53 trillion in incremental revenues over the next five years. That huge number reflected a 40 percent increase in revenues [...]
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The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and [...]
The Rise of Crowdsourcing In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g., digital, hybrid, tradigital or simply, creation of the “new agency”. Traditional agencies are pushed to their [...]
Tags:advertising·agencies·Blue Focus·Cheryl Burgess·crowdsourcing·Mark Burgess
Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has entered into a definitive agreement to acquire Radian6, the industry-leading social media monitoring platform, for approximately $276 million in cash and $50 million in stock, net of cash acquired. The transaction is expected to be completed in salesforce.com’s fiscal second quarter ending [...]
Tags:acquisition·consolidation·listening·monitoring·platform·Radian6·Salesforce
If you’ve visited a bookstore recently, you probably noticed there’s been a lot written lately on the subject of design thinking. Whether or not you think it’s just another trendy buzzword, the topic has been gaining momentum in the last 5 years and is beginning to spark genuine interest from both designers and business executives [...]
Blogging, engaging, listening to customers on Facebook or Twitter are all a necessary component of being online. But doing these things won’t help you actually make sales using social media. The idea of following customers into social spaces is smart. But incomplete without a means to capture attention and ultimately convert it into demand – [...]
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I recently found myself in a heated debate on Twitter about the ROI of social media. In one corner sat those promoting ‘there is no return on social media…yet’ and in the other sat myself insisting ‘it’s not only possible, it’s happening.’ The skeptical side of me wondered if those who are promoting the ‘no [...]
Tags:attainable·conversation·conversion·expected·ROI·social media
This post was prompted by a conversation I had in the #MMChat with SPECIAL guest @GlenGilmore on twitter, that takes place Monday nights. We got a little hung up on the whole “engagement” thing. I get tired of being told that: “It’s all about the engagement”, “It’s all about the conversation.” Time for a reality [...]
Tags:dump·engagement·engaging·followers
