THE SOCIAL CMO Blog

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Entries Tagged as 'JeffAshcroft'

Logistics, Systems Key to Social Business Customer Experience

February 11th, 2014 · Comments Off · All Posts, JeffAshcroft

Recently IBM Connect 2014 in Orlando was a great opportunity to catch up with a number of thought leaders and frontline practitioners working every day to bring Social Business to life. Numerous reports have been emerging showing that anywhere from 50 to 70% of both B2B and B2C sales in coming years will be driven […]

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Omni-channel Emerging as Top Retail Logistics Issue

December 14th, 2013 · Comments Off · All Posts, JeffAshcroft

December is now upon us and before we know it we’ll be starting off 2014 right, which means it won’t be long until we’re all gathering in San Diego Feb 23rd to 26th for RILA Supply Chain 2014. Last year in Florida at RILA Logistics 2013, the topic of multi-channel was discussed with 5 related […]

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How to Become a B2B Social Sales Machine

October 5th, 2013 · Comments Off · All Posts, JeffAshcroft

Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes […]

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Putting ‘The EX’ Back Into EXperiential

September 6th, 2013 · Comments Off · All Posts, JeffAshcroft

Every year in Toronto the summer ends with the Canadian National Exhibition running the last two weeks of August until Labour Day. For the first time in 30 years I decided to venture down in search of effective examples of experiential marketing and there were many to be found. In fact I’d say that many […]

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E-Commerce Success Depends on Power of Two

May 6th, 2013 · Comments Off · All Posts, JeffAshcroft

Customer demands for more rapid and cost effective e-commerce delivery seem to be increasing on a daily basis. In fact not a week goes by now without my speaking with retailers and etailers that since the dawn of e-commerce have successfully serviced Canada from one fulfillment operation for the country and are currently rethinking this […]

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Matrix Commerce is Coming Will You Be Ready?

January 29th, 2013 · Comments Off · All Posts, JeffAshcroft

Early in January of 2012 I found myself struggling with the general terms around multi-channel, cross channel and omni-channel to adequately describe the rapidly evolving retail and e-commerce marketplace reality we all currently face. Searching for a term that would better capture the full complexity and many drivers impacting the business, on January 3rd 2012 […]

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Why the CMO Needs to Bond with the Chief Supply Chain Officer (CSCO)

September 3rd, 2012 · Comments Off · All Posts, JeffAshcroft

As the world of commerce continues to become more complex, volatile and socially transparent the need for a strong linkage between the CMO and the Chief Supply Chain Officer (CSCO) grows. In our ongoing exploration to better understand this need within the emerging reality I call Matrix Commerce, last week I had an opportunity to […]

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Looking for Growth in Lean Times? Look North to Canada!

August 16th, 2012 · Comments Off · All Posts, JeffAshcroft

There’s no getting around it, times are tough and we may still be in for more of these lean times for years to come. Every company is looking for that elusive source of growth to keep driving the top line, or at least to replace any shrinkage in business from the downturn. But in difficult […]

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Creating Expert Communities with Tweetchats

April 22nd, 2012 · Comments Off · All Posts, JeffAshcroft

In June #MMchat aka #MarketerMonday chat will be held for the 100th time! Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us at @TheSocialCMO were recently very pleased when #MMchat was […]

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Cause Marketing: Making the Most of your Marketing Dollars

February 14th, 2012 · Comments Off · All Posts, JeffAshcroft

Trillions of dollars are spent each year on all aspects of brand and product promotion, the vast majority of which generates little in positive social benefit. Many would argue why should it, as the purpose of these expenditures is only to sell as many products to as many people as possible. However the emergence of […]

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