Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right? Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs [...]
Entries Tagged as 'JeffAshcroft'
Should the CEO also be Chief Social Media Officer?
January 1st, 2012 · Comments Off · All Posts, JeffAshcroft, TheSocialCMO
Tags:ceo·Chief Executive Officer·Chief Social Media Officer·CSMO·social media
How to Become a B2B Social Sales Machine
November 1st, 2011 · Comments Off · All Posts, JeffAshcroft
Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes [...]
Tags:B2B·b2b marketing·Evangelist·how to·Keynote·presentation·sales
Farewell Trey from The Social CMO Crew
September 9th, 2011 · Comments Off · All Posts, JeffAshcroft
It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon. @TreyPennington was one of the earliest members of @TheSocialCMO Crew and this week at the age of 45 he lost his battle with depression. In his time [...]
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The Four Hats of The Social CMO Webinar
August 26th, 2011 · Comments Off · All Posts, JeffAshcroft
Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs! As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain [...]
Tags:business·Chief marketing officer·CMO·emerging·leadership·opportunities·roles·social
Are you a Social CMO? Introducing The Social CMO Survey for 2011!
May 20th, 2011 · Comments Off · All Posts, JeffAshcroft
For our 400th post on the Social CMO blog, we thought it was important to share something new and momentous with all of you! With this in mind we are today introducing The Social CMO Survey and hope to get input and feedback from all you Social CMOs and aspiring Social CMOs out there! Take [...]
Tags:Chief marketing officer·Digital marketing·marketing·MarketingSherpa·social media·social media marketing·Social network·Social network service
People and The Power of Hashtags
February 27th, 2011 · Comments Off · All Posts, JeffAshcroft
In these early days of 2011, contrary to the opinions of some, social networking has passed the tipping point. An interesting assertion but how do we know this? All we can do is look at the evidence of these changes and it is mounting. We review the numerous attempts to impair internet communications and access [...]
Tags:#china·#egypt·#iran·#libya·#oscars·#wiunions·protest·revolution·social
PR and SM According to The Social CMO PR Divas
February 26th, 2011 · Comments Off · All Posts, JeffAshcroft
The Crew here at @TheSocialCMO is a diverse and unique group of individuals. Lately we’ve been looking at some areas of expertise and interest that have garnered significant coverage from our bloggers such as the recent Everything you wanted to know about influence but were afraid to ask pulling together posts on a number of [...]
Tags:collection·divas·posts·PR·Public Relations·SM·social media·The Social CMO
Measuring Influence in the Social Media World #MMchat with Joe Fernandez of Klout
February 15th, 2011 · Comments Off · All Posts, JeffAshcroft
It was GREAT to have @JoeFernandez the CEO of @Klout on #MMchat last night so all of you could ask questions about this standard for measuring influence on Social Media. The level of interaction on the chat was excellent and we learned a number of new things about Klout and where it is going when [...]
Tags:influence·Klout·online·social media
Why you may want to know what a wikibrand is
February 7th, 2011 · Comments Off · All Posts, JeffAshcroft
All of you wonderful marketers, public relations, advertising and communications folks out there who have a lock on and already have a dialed in plan for social networking and the impact it will have on your brand and/or business need to read no further. For the rest of you, I suggest you may want to [...]
Tags:flirt·future·Marketer·marketing·roadmap·social·wiki·wikibrand·wikibrands
Everything you wanted to know about influence but were afraid to ask
February 4th, 2011 · Comments Off · All Posts, JeffAshcroft
Influence. One word that seems to be getting more attention with every new Twitter and Facebook account that’s added. What does it mean, is it important, how do you measure it and which tools and methods best reflect this ephemeral new elixir? The Social CMO Crew has now been hard at it for just over [...]
Tags:influence·measurement·relationships·social capital·trust
