Customer demands for more rapid and cost effective e-commerce delivery seem to be increasing on a daily basis. In fact not a week goes by now without my speaking with retailers and etailers that since the dawn of e-commerce have successfully serviced Canada from one fulfillment operation for the country and are currently rethinking this [...]
Tags:
Early in January of 2012 I found myself struggling with the general terms around multi-channel, cross channel and omni-channel to adequately describe the rapidly evolving retail and e-commerce marketplace reality we all currently face. Searching for a term that would better capture the full complexity and many drivers impacting the business, on January 3rd 2012 [...]
Tags:
As the world of commerce continues to become more complex, volatile and socially transparent the need for a strong linkage between the CMO and the Chief Supply Chain Officer (CSCO) grows. In our ongoing exploration to better understand this need within the emerging reality I call Matrix Commerce, last week I had an opportunity to [...]
Tags:
There’s no getting around it, times are tough and we may still be in for more of these lean times for years to come. Every company is looking for that elusive source of growth to keep driving the top line, or at least to replace any shrinkage in business from the downturn. But in difficult [...]
Tags:Canada·e-commerce·e-tail·growth·retail·third party logistics
In June #MMchat aka #MarketerMonday chat will be held for the 100th time! Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us at @TheSocialCMO were recently very pleased when #MMchat was [...]
Tags:benefits·building·Chat·communities·community·Expert·how to·online·tips·tweet chat·tweetchat·twitter chat·twitterchat
Trillions of dollars are spent each year on all aspects of brand and product promotion, the vast majority of which generates little in positive social benefit. Many would argue why should it, as the purpose of these expenditures is only to sell as many products to as many people as possible. However the emergence of [...]
Tags:branding·cause branding·cause marketing·corporate social opportunity·corporate social responsibility·CSR·marketing·positive social change·social change
Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right? Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs [...]
Tags:ceo·Chief Executive Officer·Chief Social Media Officer·CSMO·social media
Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes [...]
Tags:B2B·b2b marketing·Evangelist·how to·Keynote·presentation·sales
It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon. @TreyPennington was one of the earliest members of @TheSocialCMO Crew and this week at the age of 45 he lost his battle with depression. In his time [...]
Tags:
Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs! As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain [...]
Tags:business·Chief marketing officer·CMO·emerging·leadership·opportunities·roles·social
