In 1610 Galileo, now considered the father of modern science and observational astronomy, began to publicly support the belief that the sun, not the earth, was the center of our universe. His heliocentric beliefs met with bitter opposition from his peers and the church who condemned him as a heretic. It was no coincidence, as [...]
Tags:Customer Experience·Customer Loyalty·Human Behavior·Social Experience Design
What compels us to believe in something even when we know deep down it is inherently flawed? What emotional need does it fulfill in us that we are willing to set aside our reason and embrace a vision of who we are that is not true or, at the very least, is a murky reflection [...]
Tags:Human Behavior·Social Experience Design·social media·Social Selection
Today I was part of a great Twitter chat #SOBcon. Lots of smart folks and a question came up that I found intriguing because of the dialogue it stirred in everyone. “Where do you find your inspiration to blog or write” The stir came when it was suggested that inspiration and having an editorial schedule [...]
Tags:blog·bloggers·Editorial Schedule·Human Behavior·personal·write
It seems predictive posts are all the rage right now so in my own mad style, I’ve taken a look at the tea leaves in order to share some “Sensei-riffic” (trademarking in the works) predictions for marketing, social, and the relationship between customers and brands. So rather than give you the usual obvious predictions, I [...]
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On Thursday afternoon I was sitting in Zoé’s Lounge waiting to meet another interesting tweep when all of a sudden Twitter began to erupt with tweets about Facebook being down. It was not dissimilar to the online reaction when a major natural disaster occurs, but of course this was only a virtual disaster. No doubt there [...]
I have been in some interesting debates recently on Twitter in chats such as #mmchat and #techchat on whether or not Social Media is just another channel. While I disagree with almost every word these particular people type, I wanted to make sure this topic was approached objectively… well, somewhat objectively. Why not just share [...]
Tags:Customer Experience·Social Experience Design·social media·Social Selection
A week or so ago, I wrote an article for www.B2Bbloggers.com called ‘Want to Engage Senior Executives? Think Mobile“. Since this post, I have been speaking with some of my customers about advancing this notion. Here is what we have come up with: •The problem with direct engagement of Business Elite is that it is [...]
The more I read Darwin’s Origin of the Species, the more I am amazed at how his work opens the mind to so many different perspectives on human nature, human society, human evolution and the environments we use to develop relationships. This is a man who had and still has a singularly unique perspective on [...]
Tags:Human Behavior·Social Experience Design·social media·Social Selection
It seems every so often a major debate arises because someone uses some math to redefine an accepted belief. Not a bad thing to happen as long as it is to improve mankind and not just to make a name for yourself. In fact, challenging current beliefs should be a regular occurrence. This time it [...]
Tags:few·influence·influencers·many·super influencer·tipping point
It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior and online tactics have evolved, the essence of good online demand generation has stayed the same for the past decade; [...]
Tags:demand generation·embed·online·process·simplify·success·website
