One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media [...]
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The world of marketing is undergoing a massive evolution, consider these three ideas shaping the future of the CMO. 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If [...]
Tags:CMO·CMO office·collaboration·control·future·relinquish·strategy·technology
By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. I haven’t changed. Lee Odden of TopRank (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social [...]
Tags:B2B·Buyer Personas·customers·suck
Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we’ve heard the following, “At [...]
Three B2B Marketing trends have surfaced during my travels in the past few months that are worth sharing with you as we move deeper into 2010. The first is that the overwhelming majority of marketers I am speaking with are thinking of social media marketing as something separate and distinct from the rest of their [...]
Buyer Persona development may just be the most important element in a content marketing strategy. Having a deeper, more personal understanding of your customers leads to content creation that not only builds trust, but also demonstrates your willingness to spend the necessary time to learn the actual circumstances that affect your customers. With well-defined buyer [...]
Tags:buyer persona·complex sale·humanize marketing·relationship marketing
A couple of weeks ago, I identified three recurring b2b marketing trends and I shared them with you in this post, Three B2B Marketing Trends (To Avoid). Today, I introduce you to something you are more than likely already intimately familiar with, I am calling it, The B2B Marketers Dilemma. Here it is. Am I [...]
Every now and then it is important to take a personal inventory of your skills and abilities. I don’t mean an end of the year surface-level, quick, “hey, I’m great” type of thing. I’m talking about an honest, candid evaluation of yourself as a leader. A deep look inside. Every time I have done this [...]
