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Entries Tagged as 'JeremyVictor'

Will Facebook Be Effective For B2B Marketing?

June 19th, 2011 · Comments Off · All Posts, JeremyVictor

One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media […]

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Three Views On The Future Of The CMO

December 15th, 2010 · 1 Comment · All Posts, JeremyVictor

The world of marketing is undergoing a massive evolution, consider these three ideas shaping the future of the CMO. 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If […]

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Peeling Away The Layers

August 12th, 2010 · 1 Comment · All Posts, JeremyVictor

By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. I haven’t changed. Lee Odden of TopRank (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social […]

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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

April 25th, 2010 · 1 Comment · All Posts, JeremyVictor

Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we’ve heard the following, “At […]

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Three B2B Marketing Trends (To Avoid)

April 16th, 2010 · 2 Comments · All Posts, JeremyVictor

Three B2B Marketing trends have surfaced during my travels in the past few months that are worth sharing with you as we move deeper into 2010. The first is that the overwhelming majority of marketers I am speaking with are thinking of social media marketing as something separate and distinct from the rest of their […]

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Humanize Your Marketing With Buyer Personas

April 3rd, 2010 · 5 Comments · All Posts, JeremyVictor

Buyer Persona development may just be the most important element in a content marketing strategy. Having a deeper, more personal understanding of your customers leads to content creation that not only builds trust, but also demonstrates your willingness to spend the necessary time to learn the actual circumstances that affect your customers. With well-defined buyer […]

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The B2B Marketers Dilemma

March 25th, 2010 · 1 Comment · All Posts, JeremyVictor

A couple of weeks ago, I identified three recurring b2b marketing trends and I shared them with you in this post, Three B2B Marketing Trends (To Avoid). Today, I introduce you to something you are more than likely already intimately familiar with, I am calling it, The B2B Marketers Dilemma. Here it is. Am I […]

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Four Must Have Skills For Tomorrow’s Leaders

March 20th, 2010 · 1 Comment · All Posts, JeremyVictor

Every now and then it is important to take a personal inventory of your skills and abilities. I don’t mean an end of the year surface-level, quick, “hey, I’m great” type of thing. I’m talking about an honest, candid evaluation of yourself as a leader. A deep look inside. Every time I have done this […]

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