THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries Tagged as 'JudiSamuels'

Context, Content and Caring

October 16th, 2011 · Comments Off · All Posts, JudiSamuels

A recent blog post by Brian Solis calls out a systemic issue we are faced with every day as marketers – the issue of understanding consumers. Brian points to a serious lack of understanding that brands have for the context in which their consumers live. You see folks, there once was a time when businesses […]

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Emotional marketing: brand interactions

October 2nd, 2011 · Comments Off · All Posts, JudiSamuels

Over the past few days, I’ve been working on a presentation I’ll be sharing with some folks here in Toronto at the upcoming Social Media Masters event. My focus: emotional marketing. We know that people seek to repeat activities that will make them feel positive emotions (happiness, calm, joy). Why is this important to marketers […]

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POP psychology of Social Sampling

June 17th, 2011 · 1 Comment · All Posts, JudiSamuels

Recently, I was offered a box of #popchips from a twitter friend of mine who – apparently – was considered a key Toronto influencer according to Klout. At first I actually thought it was a hoax, but much to my surprise I received the box of perfectly “popped” chips and they were, as promised, quite […]

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Courage and minimalism: A new view to focus on your target

June 4th, 2011 · Comments Off · All Posts, JudiSamuels

Courage. Now, there’s a word not often used in marketing – though often used in business. We call leaders courageous when they make unpopular decisions, usually internally, that change process significantly enough to create a turnaround. Perhaps to drive costs down, perhaps to drive morale up – but always to make a significant change. In […]

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Thinking Consumerism has Been Keeping Me Up

December 14th, 2010 · Comments Off · All Posts, JudiSamuels

Recently, the topic of consumerism has been keeping me up…  When we think about consumerism, we think of all the bad connotations. We think about the over-indulgences which led to the recent economic crises; and some of us may even think about how those driven by greed convert their indulgences into situations like the BP […]

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In Love with Loyalty?

September 15th, 2010 · Comments Off · All Posts, JudiSamuels

Everything we do – as people, as companies – is about creating relationships, engaging the audience, shaping and creating true loyalty. We’ve made it our business, at least in buzz words, to focus on the emotional bonds between humans and brands. And, don’t fool yourself those emotional bonds are very real. In fact, I give […]

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