Twitter for business Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic, Feathering Our Community With Nestivity. According to the start-up, Nestivity turns your Twitter [...]
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A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States. Marketers and businesses are constantly trying to find new way to gain visibility with their audience. All of this, in the hope of being the chosen one when there is a [...]
“Motivated employees make a huge difference in service” says David A. Aaker in his book, Strategic Market Management Mind the gap Like many busy moms, I willingly and sometimes, forcefully, take on everyone’s shopping in my family. This year, more than ever before, I’ve had the opportunity to experience the limits of customer service at retailers, more [...]
Tags:consistency·customer service·failure·retail·strengths·weaknesses
Altimeter Group recently revealed that, for an overwhelming proportion, corporate social media strategists report to Marketing and Corporate communications departments. In the same report, it was confirmed that the main concern of the corporate social strategist for 2011 is to create ROI measurements. It was already Marketers’ main preoccupation last year , as it was [...]
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As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids. Arthur’s friend, Muffy, an avid collector, sets to buy out as many dolls as [...]
Tags:audience·Brand·brands·collecting·connecting·social media
English being the de facto standard of today’s communication, building a multilingual presence is quite challenging, particularly in the social media landscape. It takes time, resources and budget to ensure excellent quality. Traditionally, a company is able to control its online presence by driving its customers and prospects to its corporate website. For over 15 [...]
Tags:community·facebook·language·multilingual·social media platforms
Liberté, égalité, fraternité, French for “Liberty, equality, fraternity“ – is the French national motto that has inspired this post: Is social media the social equalizer? Events such as the French revolution, leaders like Martin Luther King and Barack Obama, make us all wish these three words were true. Social media seems to congregate intellectual freedom, [...]
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Social media is radically changing the way we relate with our environment, at large. People, brands, companies all want to communicate with their ecosystems. Amongst social media platforms, Facebook is the heavyweight, whether for individuals, brands and companies. Facebook has been initially developed for individuals and business pages were first intoduced in 2008. Now that [...]
Tags:B2B·B2C·business·facebook·improvements·page issues·suggestions
As a business consultant, I always look at Costco with a lot of interest. It took me a good 2 years to be convinced that I needed a Costco membership card. I used to piggyback once or twice a year with a privileged family member. Now, I am a member and I enter Costco feeling [...]
