The most engaged brands on Twitter

Twitter for business


Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic, Feathering Our Community With Nestivity.

According to the start-up, Nestivity turns your Twitter handle into a “Nest”, a place for you to connect with your followers in a more organized and structured way. It sounds promising and if it lives up to its promise, Nestivity would rank as one the solid solutions out there. I am trying it so I will be able to talk to it after I have given it a test drive.

It is only natural for a tool promoting its ability to help you organize, build and grow your Twitter community should have a privileged insight into the most engaged brands. In their recently issued list of the 25 Most Engaged Brands on Twitter, Nestivity has analyzed more than 739,000 Tweets found some pretty interesting data. 6 points worth looking into :

  1. Followers count do no count. We knew that but hearing it again will not hurt and might help shift the dialogue to more important aspects of community building.
  2. Frequency of tweet doesn’t matter, relevance to your community does. This is one of the most asked question out there and yet, it seems that whether you tweet every hour like the @NBA or every month, if your audience cares, they’ll engage with you. Show them some love with content they want to see
  3. However, it seems that Timing is everything. Find you sweet spot and leverage it.
  4. Quality over quantity. No surprise there but always good to remind brands that point 2 is even more important (ref : Frequency of tweet doesn’t matter )
  5. Multimedia is best. There again, studies have shown that people react more and better to images, videos and visuals, in general.

On a personal level, this list makes me ponder. Why did I ever waste my time trying to engage with @Starbucks (As you can see I may be hurt because on top of spending time tweeting them, I’ve spent insane amount of money at the cafes, I feel, in vain. Good, I quit coffee). @Disney never tweeted me back and that would have made a couple of little people in my house pretty happy. And I need to start to tweet @Chanel.

Check out Henry Min’s blog post over at Nestivity and the list of 25 Most Engaged Brands on Twitter (Click to enlarge)

Top 25 engaged brands on Twitter

So, what’s you take on the top 25 and the honorable mentions? Would love to hear your experience and thougts.

Karima-Catherine Goundiam is a Toronto-based consultant in digital and social media. She can be reached on Twitter,  LinkedIn or on her blog.

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Brands who consciously make the decision to dip more than one toe into the social media arena, have to make that same conscious decision to start connecting with their people in a way that is true to the brand and to the customer, to allow the relationships to develop and grow; this includes assigning an appropriate budget and empowering the resources.

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