As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? The primary differences between B2C and B2B marketing are derived from the emotional [...]
Entries Tagged as 'KentHuffman'
B2C vs B2B Marketing: Do the Differences Really Matter?
May 4th, 2010 · 15 Comments · All Posts, KentHuffman
Tags:B2B·B2B Marketer·b2b marketing·B2C·B2C Marketer·B2C Marketing·customer motivation·emotional·purchasing decision·rational
Sales and Marketing Alignment: What the Experts Have to Say
March 19th, 2010 · 5 Comments · All Posts, KentHuffman
The CMO Council recently published a report entitled “Closing the Gap: The Sales and Marketing Alignment Imperative.” Among other key findings, the study revealed that “…there is an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs that enable wider and deeper customer conversations, as well as leverage [...]
Tags:alignment·experts·marketing·marketing and sales alignment·sales
A Corporate Social Media Policy: Do You Really Need One?
January 22nd, 2010 · 8 Comments · KentHuffman
The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of other social networking tools has led to some significant opportunities for companies to promote their products and services in the Web 2.0 world. But it has also led to some significant risks as well. Tweet This Post
