It seems that everyone claims to be a Twitter expert these days. Of course, most are not. But several of the real Twitter pros I know—including those who have written books about using Twitter as an effective marketing and public relations instrument—have figured out how to best leverage the 140-character microblogging tool to promote themselves, [...]
Tags:blogs·branding·channels·content·customers·demand generation·engagement·Google·HARO·Integrated Marketing·interaction·journalism·Kent Huffman
In a recent blog post on Forbes.com, CMO Club CEO Pete Krainik noted, “Most Chief Marketing Officers see the value of engaging with customers—and the value of engaging them where they hang out, talk, and spend their time.” Pete is surely right about that. But then why are only a very small percentage of CMOs [...]
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As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? The primary differences between B2C and B2B marketing are derived from the emotional [...]
Tags:B2B·B2B Marketer·b2b marketing·B2C·B2C Marketer·B2C Marketing·customer motivation·emotional·purchasing decision·rational
The CMO Council recently published a report entitled “Closing the Gap: The Sales and Marketing Alignment Imperative.” Among other key findings, the study revealed that “…there is an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs that enable wider and deeper customer conversations, as well as leverage [...]
Tags:alignment·experts·marketing·marketing and sales alignment·sales
The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of other social networking tools has led to some significant opportunities for companies to promote their products and services in the Web 2.0 world. But it has also led to some significant risks as well.
