THE SOCIAL CMO Blog

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Entries Tagged as 'LauraClick'

Why You Should Develop (and Give Away) Premium Content

March 3rd, 2013 · Comments Off · All Posts, LauraClick

For the past week, we’ve been talking about developing compelling content that helps you get noticed by your target audience and helps position you as an expert that people want to do business with. Today, we’re going to take that one step further and talk about ways you can (and should) be giving away premium […]

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Why Syndicated Content is Bad for Your Business Blog

November 1st, 2012 · Comments Off · business, LauraClick

While working on a competitive analysis for a law firm client, I came across an alarming trend – many of the competitor’s blogs had strikingly similar content that riffed on local news stories. When exploring this a little bit further, it seemed that many of the firm’s competitors used syndicated content from the same industry […]

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Today, Everything Changes

February 8th, 2012 · Comments Off · All Posts, LauraClick

I have a confession to make. I have been keeping something from you for a long time. Some of you may know my little secret, but for many of you, this will be the first time you are hearing this. You see, up until yesterday, I had a day job outside of Blue Kite Marketing. […]

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In 2012 Stop Reading & Start DOING!

December 28th, 2011 · Comments Off · All Posts, LauraClick

Growing up, my mom always said “readers are leaders.” I think that statement is largely true. Reading and consuming information helps us grow and expand our knowledge. However, with so much content to consume – through blogs, books and social networks – we’ve become bloated by digesting a bunch of stuff that’s not getting us […]

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Why it Pays to Reward Loyal Customers

October 1st, 2011 · Comments Off · All Posts, LauraClick

It’s no secret that I’m a fan of Dunn Brother’s coffee. I have blogged about them before and often tweet about my love of their vanilla iced nirvana or coconut lattes. But as much as I love Dunn Brothers, I can’t always sneak away from the office to get a cup of their sweet, delicious […]

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How Do You Handle Social Media While on Vacation?

July 3rd, 2011 · Comments Off · All Posts, LauraClick

I was going to talk to you today about goals. After all, we’re now in the second half of the year (can you believe it?!) and it’s a good time to see if you’re on track and consider any adjustments that need to be made. But, I decided that no one wants to talk about […]

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Do you have a strategy or are you simply “doing” social media?

June 18th, 2011 · Comments Off · All Posts, LauraClick

I had lunch with some friends last week who shared with me that they often get asked to just “do some social media” for their clients. Oh, if it were only that simple. I think a lot of businesses think this way. They believe that simply throwing some social media icons on their website is […]

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How to get the results you deserve for your business

May 28th, 2011 · Comments Off · All Posts, LauraClick

If you’re like most people, you suffer from information overload. There is so much information online about how to grow your business, improve your blog and sell more stuff that it’s enough to make your head explode, right? Because there is SO much information to churn through, you tend to shut it all out. Or, maybe […]

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Spring Cleaning for Your Business

April 11th, 2011 · Comments Off · All Posts, LauraClick

Spring cleaning isn’t just for your house. It’s for your business too. And no, I’m not talking about organizing files or cleaning the dust bunnies behind your desk (though that’s helpful too). I’m talking about clearing the clutter off of your plate and spending some time re-focusing on your goals. Are you on track to […]

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Why You Should Break Out of Your Social Media Shell

March 28th, 2011 · Comments Off · All Posts, LauraClick

Don’t get me wrong – social media is great. You can make wonderful connections that way. I know I have. But, it’s only part of the equation. The real magic happens when you step away from the computer and transform those online connections to in-person relationships. I’ve done business with people I’ve met online and […]

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