THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries Tagged as 'MarkSchaefer'

Dead Man Blogging

July 4th, 2011 · Comments Off · All Posts, MarkSchaefer

“Here it is. I’m dead, and this is my last post to my blog.” I’ve been haunted since I read those words a few weeks ago. Jenn Whinnem had hosted a discussion on {grow} about our digital footprint and the implications when we die. Johnny Russo, added a link to a post by Derek K. […]

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Research shows Facebook emotional boost is like marriage

June 19th, 2011 · Comments Off · All Posts, MarkSchaefer

Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way? The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, […]

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Is Twitter for everybody?

May 21st, 2011 · Comments Off · All Posts, MarkSchaefer

This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Most social media hype-masters will tell you “yes.”   Indeed, there is probably some business use or benefit you […]

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McDonald’s scales to meet social media demands

March 26th, 2011 · 2 Comments · All Posts, MarkSchaefer

In a recent #MMchat session, I referred to McDonald’s as a social media best practice and said they should give me some free fries for the reference. In a tribute to the way McDonald’s is “tuned in” to its audience, Rick Wion, the company’s director of social media, responded to one of my tweets and […]

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The End of Networking as We Know It!

February 26th, 2011 · 6 Comments · All Posts, MarkSchaefer

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.”  Trade shows.  Business Networking International. But when I started my own business, this seemed to be the only alternative.  My last “corporate job” was global in nature. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of […]

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Research: Fastest-growing companies accelerated social media usage

January 25th, 2011 · 2 Comments · All Posts, MarkSchaefer

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. Social […]

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How to Overcome Blogging’s Fear Factor

December 10th, 2010 · 6 Comments · All Posts, MarkSchaefer

Mark Schaefer is indeed one of our shining lights here @TheSocialCMO when it comes to blogging! Not only does he write individual posts that resonate and put the “social” into social media (see Spirituality) he also produces pieces with very practical guidance to help others follow along the path that he’s blazing! See his latest […]

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Why Chris Brogan is Invincible

November 17th, 2010 · 5 Comments · All Posts, MarkSchaefer

I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. But a post this week established a new milestone even for Chris. For your […]

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Social media fueled political drama in the U.S.

November 5th, 2010 · 3 Comments · All Posts, MarkSchaefer

Election Day is over here in the United States and we appear to be on the brink of a significant social change. Fueled by outrage over the financial meltdown, economic stimulus attempts, government bailouts, and the election of Barack Obama, The Tea Party Movement is upending incumbents in the name of fiscal conservatism. Many are […]

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The Spirituality of Social Media

September 19th, 2010 · 3 Comments · All Posts, MarkSchaefer

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think! Spiritual touchpoints […]

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