Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brands. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. I’d like to suggest these debates are largely meaningless because so many of these reports are hopelessly flawed. I’ll demonstrate [...]
Entries Tagged as 'MarkSchaefer'
Why so much research about Twitter is flat-out wrong
August 21st, 2010 · 3 Comments · All Posts, MarkSchaefer
Tags:corporate bloggers·personal brand·research·twitter·wrong
Can the social web play a role in customer retention?
July 10th, 2010 · 1 Comment · All Posts, MarkSchaefer
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering your price? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity [...]
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Can your website pass the 20-second test?
June 11th, 2010 · No Comments · All Posts, MarkSchaefer
Twenty seconds. That’s about the amount of time you have to grab a visitor’s attention on your website. To keep them there, you better have something great to say and it better be quick! There are four messages you need to deliver in those precious moments that will determine whether somebody is a sales lead [...]
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How do I increase my influence on Twitter?
June 3rd, 2010 · 4 Comments · All Posts, MarkSchaefer
A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. While it remains to be seen if I have actual influence anywhere, I have undoubtedly created substantial, tangible business benefits through Twitter and the social web. So here’s my strategy. It’s very simple [...]
Social media mastery is a mindset
May 21st, 2010 · 3 Comments · All Posts, MarkSchaefer
I’ve been teaching classes on social media marketing to business professionals for about a year now and I’ve found there’s definitely a group that “gets it” and a group that doesn’t. The successful ones keep in touch with me long after the class is over and tell me how the social web has dramatically changed [...]
How to create a content marketing plan — without any content!
August 7th, 2010 · 4 Comments · All Posts, MarkSchaefer
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! So I started thinking about this in the context of my friends and [...]
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Tags:comments·content·content marketing·content plan·groups·micro-content·preparation