THE SOCIAL CMO Blog

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Entries Tagged as 'MollyFlatt'

Make every piece of social content count

September 7th, 2013 · Comments Off · All Posts, MollyFlatt

I hate the phrase ‘content is king.’ Content isn’t king. Content is as common as dirt, and there’s far too much of it about. If you really think the world is waiting for your brand to pump more ‘visual creativity’ into the space, you are deluded. We want to see pictures, stories and opinions from […]

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18 brilliant books on word of mouth

February 23rd, 2013 · Comments Off · All Posts, MollyFlatt

Remember books? Yeah, those things that are like really long blogs, made up of a massive string of tweets, which we used to call ‘sentences’. You can download them onto an ereader or, if you’re really old-school, buy them all wrapped up in paper like a sweet-smelling present from the past. Most of us are […]

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Social needs introverts too

May 7th, 2012 · Comments Off · All Posts, MollyFlatt

My name is Molly, and I am an introvert. There, I’ve said it. Few of my colleagues or acquaintances would believe it. My job as Social Business Director at 1000heads demands some of the most ‘extroverted’ activities you can imagine – speaking at international conferences, running training programmes for clients, internal evangelism – activities that […]

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Why Burberry rules London Fashion Week

September 29th, 2011 · Comments Off · All Posts, MollyFlatt

Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet […]

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Gary Vaynerchuk: being social is about word of mouth, not platforms

June 18th, 2011 · Comments Off · All Posts, MollyFlatt

If you don’t already know about Gary Vaynerchuk, you’re in for a treat. Back in February 2006 the New Jersey-based entrepreneur set up Wine Library TV, an outspoken, down to earth, idiosyncratic video blog and online community hub for wine enthusiasts. It now attracts over 80,000 viewers a day, and its founder has become a […]

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If they can do it…

May 28th, 2011 · Comments Off · All Posts, MollyFlatt

Yesterday, Morgan Stanley Smith Barney announced that it would allow its advisers to use social media platforms, providing all 18,000 advisers access to LinkedIn and Twitter in June and graduating to Facebook soon after that. It is the first large financial firm to do so, marking a sea-change in the industry’s resistance to adopting potentially […]

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Neuroscience fiction

April 16th, 2011 · Comments Off · All Posts, MollyFlatt

Feeling a bit end-of-winter fuzzy? Awash with Wednesday ennui? Fed up with days filled with frustration, procrastination and possibilities that never quite manifest? Then read this. Your brain is built of cells called neurons and glia—hundreds of billions of them. Each one of these cells is as complicated as a city. Each cell contains the […]

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Personality matters more than platforms

March 24th, 2011 · 3 Comments · All Posts, MollyFlatt

When I say the phrase ’social recruiting’, what do you think of? Agencies putting job roles on Twitter? HR building relationships through LinkedIn and trawling blogs? Or even unscrupulous recruiters creating Foursquare ‘places’ near competitors advertising new jobs? All this and more was discussed a few weeks ago at the #trulondon Social Recruiting Unconference, and […]

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The future of work

February 26th, 2011 · Comments Off · All Posts, MollyFlatt

Since the start of the year, I’ve been heading up our Social Business Consultancy here at 1000heads, and I’ve been spending a lot of my time this month listening rather than talking; seeking ideas from a huge range of people on what a ’social business’ of the future really should look like and the challenges in […]

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Slow journalism

February 13th, 2011 · Comments Off · All Posts, MollyFlatt

Slow journalism comes to me so naturally that I’ve taken about five years to write about it. On Wednesday morning, the Today programme (I cannot wake up without Radio 4′s good-natured, grumble-fest; that delicate blend of warm-crumpet humour and stern, stentorian urgency is the perfect mental espresso) was so interesting that I was moved to […]

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