Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet [...]
Entries Tagged as 'MollyFlatt'
Gary Vaynerchuk: being social is about word of mouth, not platforms
June 18th, 2011 · Comments Off · All Posts, MollyFlatt
If you don’t already know about Gary Vaynerchuk, you’re in for a treat. Back in February 2006 the New Jersey-based entrepreneur set up Wine Library TV, an outspoken, down to earth, idiosyncratic video blog and online community hub for wine enthusiasts. It now attracts over 80,000 viewers a day, and its founder has become a [...]
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If they can do it…
May 28th, 2011 · Comments Off · All Posts, MollyFlatt
Yesterday, Morgan Stanley Smith Barney announced that it would allow its advisers to use social media platforms, providing all 18,000 advisers access to LinkedIn and Twitter in June and graduating to Facebook soon after that. It is the first large financial firm to do so, marking a sea-change in the industry’s resistance to adopting potentially [...]
Tags:broadcast·customers·demand·development·employees·finance·private·professionals·social business
Neuroscience fiction
April 16th, 2011 · Comments Off · All Posts, MollyFlatt
Feeling a bit end-of-winter fuzzy? Awash with Wednesday ennui? Fed up with days filled with frustration, procrastination and possibilities that never quite manifest? Then read this. Your brain is built of cells called neurons and glia—hundreds of billions of them. Each one of these cells is as complicated as a city. Each cell contains the [...]
Tags:david eagleman·incognito·neuroscience·paul broks·science fiction·ursula leguin
Personality matters more than platforms
March 24th, 2011 · 3 Comments · All Posts, MollyFlatt
When I say the phrase ’social recruiting’, what do you think of? Agencies putting job roles on Twitter? HR building relationships through LinkedIn and trawling blogs? Or even unscrupulous recruiters creating Foursquare ‘places’ near competitors advertising new jobs? All this and more was discussed a few weeks ago at the #trulondon Social Recruiting Unconference, and [...]
Tags:disruptive·personal·personality·platforms·refreshing·social·social recruiting
The future of work
February 26th, 2011 · Comments Off · All Posts, MollyFlatt
Since the start of the year, I’ve been heading up our Social Business Consultancy here at 1000heads, and I’ve been spending a lot of my time this month listening rather than talking; seeking ideas from a huge range of people on what a ’social business’ of the future really should look like and the challenges in [...]
Slow journalism
February 13th, 2011 · Comments Off · All Posts, MollyFlatt
Slow journalism comes to me so naturally that I’ve taken about five years to write about it. On Wednesday morning, the Today programme (I cannot wake up without Radio 4′s good-natured, grumble-fest; that delicate blend of warm-crumpet humour and stern, stentorian urgency is the perfect mental espresso) was so interesting that I was moved to [...]
Tags:citizen journalism·delayed gratification·radio 4·reporting·slow journalism
Journalism, entrepreneurialism and stories
January 19th, 2011 · 1 Comment · All Posts, MollyFlatt
I’ve just come out of the news:rewired conference about the future of journalism both buzzing and confused. Why confused? Well, how many of these people in any way love what they do? From the tone and energy of most of the speakers you’d have thought the arctic chill had come early. Maybe they were going for [...]
Tags:branding·entrepreneurialism·journalism·news:rewired·newsrw
WOMMA Summit 2010: Global word of mouth differences
December 5th, 2010 · 1 Comment · All Posts, MollyFlatt
It’s hard to believe it’s a week since I was in Vegas at the WOMMA (Word of Mouth Marketing Association) Summit, which brought together over 600 marketers, agencies, brands, academics and researchers over three days to share thought leadership, case studies, best practice and provocative debate. Over the next few weeks running up to Christmas [...]
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Of letter bombs and skull tweets
November 13th, 2010 · 1 Comment · All Posts, MollyFlatt
Sticks and stones can break our bones, but words will never hurt us? Bah. Every playground-dwelling kid in the world has shown that phrase the lie. In fact, it amazes me that we aren’t more wary of the idiomatic anthrax that wages alchemical warfare inside us every day. As any self-help guru worth his weight [...]
