Has the relevance of the community manager already come and gone? Just four years ago, it would be difficult to name a company that employed someone to grow and nurture their communities. Today, it would be equally as difficult to name a company that doesn’t. As you read this, hundreds of community managers are taking [...]
Entries Tagged as 'ReneeWarren'
December 28th, 2011 · Comments Off · All Posts, ReneeWarren
May 27th, 2011 · Comments Off · All Posts, ReneeWarren
I had the chance to sit down with Adarsh Pallian, the CEO and Co-Founder of Geotoko, a Vancouver-based startup that measures location based deals, to ask him how startups should begin marketing their new products. Pallin did not hold back, and left me with some fantastic tips to kick start the marketing engine.
January 8th, 2011 · Comments Off · All Posts, ReneeWarren
OK, so you’ve got this product that you need to market, so that it’s ‘cool’, so that it takes off like all those other hip items that you just had to have, the iPad, iPod, tablet, etc.. I mean look at the iPod, it’s just a music player, yet for a time everybody had to [...]
October 18th, 2010 · 1 Comment · All Posts, ReneeWarren
Very often when you make a purchase in a store, the cashier asks the same question: “Do you have your card?” The cashier’s not asking for your Visa or Mastercard. She’s talking about those ubiquitous reward cards that track how many times you might order a bagel, a latte, an ink cartridge refill, or whatever [...]
April 20th, 2010 · 3 Comments · All Posts, ReneeWarren
When I say Elmo, you think… Sesame Street. When I say Miss Piggy, you think … The Muppets. When I say Steve Jobs, you think …Apple. …I was in Starbucks this morning getting my coffee and I received an email from a friend who was announcing his resignation from his current job. There was a [...]