Has the relevance of the community manager already come and gone? Just four years ago, it would be difficult to name a company that employed someone to grow and nurture their communities. Today, it would be equally as difficult to name a company that doesn’t. As you read this, hundreds of community managers are taking [...]
Tags:change·community management·community managers·redundant·role
I had the chance to sit down with Adarsh Pallian, the CEO and Co-Founder of Geotoko, a Vancouver-based startup that measures location based deals, to ask him how startups should begin marketing their new products. Pallin did not hold back, and left me with some fantastic tips to kick start the marketing engine.
Tags:bloggers·contacts·influencers·landing page·quick tips·Renee Warren·SEO·Spark Boutik·start up
In 2010, facing the biggest public relations crisis in recent history, oil company BP turned to the one medium that could instantly address public concern: social media. Nearly six months after the Gulf of Mexico oil spill occurred, BP has nearly 48,000 Facebook fans, over 19,000 Twitter followers and more than three million YouTube channel [...]
OK, so you’ve got this product that you need to market, so that it’s ‘cool’, so that it takes off like all those other hip items that you just had to have, the iPad, iPod, tablet, etc.. I mean look at the iPod, it’s just a music player, yet for a time everybody had to [...]
Tags:counterculture·dynamic·hipster·new products·perspective·recruiting·tips
Very often when you make a purchase in a store, the cashier asks the same question: “Do you have your card?” The cashier’s not asking for your Visa or Mastercard. She’s talking about those ubiquitous reward cards that track how many times you might order a bagel, a latte, an ink cartridge refill, or whatever [...]
We’ve all heard of people described as Type A or Type B personalities. Type A’s are said to be impatient, controlling, ambitious and aggressive. They take their work seriously and stop at almost nothing to get it done. Type B personalities are the opposite: relaxed, easy-going and laid back. (Type As might call them lazy [...]
Tags:impact·personality·social media·success·type·type A·type B
When I say Elmo, you think… Sesame Street. When I say Miss Piggy, you think … The Muppets. When I say Steve Jobs, you think …Apple. …I was in Starbucks this morning getting my coffee and I received an email from a friend who was announcing his resignation from his current job. There was a [...]
