THE SOCIAL CMO Blog

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Entries Tagged as 'RickWion'

Sniffing Out Real Expertise in Social Media

July 22nd, 2010 · 1 Comment · All Posts, RickWion

As the field of social media matures, there is the inevitable march of the unqualified and snake-oil sellers into this area of expertise. This is not something surprising given that social media *looks* simple, fun, hip, and sexy. Plus there is draw of, “yes you can be paid actual dollars to play on Facebook and [...]

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It is about teleportation–not time travel

June 11th, 2010 · 1 Comment · All Posts, RickWion

I dreamed the other night that I was a physicist working on a time travelling machine. While I am fascinated by the concepts of quantum mechanics, time travel and Einstein’s Theory of Relativity, I have to admit that my understanding of the real possibilities in this area stretch no further than popular sci-fi movies and [...]

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Why I Don’t Want Traffic

May 19th, 2010 · 3 Comments · All Posts, RickWion

Having worked in the digital world for more than 14 years now, I’ve seen lots of trends come and go–does anyone remember “push marketing”? But during that time, Web traffic has been the constant metric for measuring success…until now. I’ve come to realize that I really don’t care about Web site traffic. Site visits are [...]

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The Magic Middle and the Rise of the Curator

May 12th, 2010 · 7 Comments · All Posts, RickWion

Last week, I was fortunate enough to get a walk-through of the Sponsored Tweets offering that is in beta with Twitter. It has obvious value for brands and is a sure money-maker for Twitter who is already making smart moves in monetizing their corner of the social web. Dick Costolo explained the system’s impressive method [...]

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