As the field of social media matures, there is the inevitable march of the unqualified and snake-oil sellers into this area of expertise. This is not something surprising given that social media *looks* simple, fun, hip, and sexy. Plus there is draw of, “yes you can be paid actual dollars to play on Facebook and [...]
Entries Tagged as 'RickWion'
It is about teleportation–not time travel
June 11th, 2010 · 1 Comment · All Posts, RickWion
I dreamed the other night that I was a physicist working on a time travelling machine. While I am fascinated by the concepts of quantum mechanics, time travel and Einstein’s Theory of Relativity, I have to admit that my understanding of the real possibilities in this area stretch no further than popular sci-fi movies and [...]
Tags:solving business problems·teleportation·zigging vs zagging
The Magic Middle and the Rise of the Curator
May 12th, 2010 · 7 Comments · All Posts, RickWion
Last week, I was fortunate enough to get a walk-through of the Sponsored Tweets offering that is in beta with Twitter. It has obvious value for brands and is a sure money-maker for Twitter who is already making smart moves in monetizing their corner of the social web. Dick Costolo explained the system’s impressive method [...]
Tags:Alltop·brand value·curator·Digg·fragment·influencers·Magic Middle·relevancy·rivers·social content·social graphs·specialize·Sponsored Tweets·streams·viewers
Why I Don’t Want Traffic
May 19th, 2010 · 3 Comments · All Posts, RickWion
Having worked in the digital world for more than 14 years now, I’ve seen lots of trends come and go–does anyone remember “push marketing”? But during that time, Web traffic has been the constant metric for measuring success…until now. I’ve come to realize that I really don’t care about Web site traffic. Site visits are [...]
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Tags:comments·conversation·key metrics·posts·replies·traffic