How big is your team? A simple question but increasingly a not-so-simple answer. Three years ago the answer was easy. Me. While not quite a one-man-show (thanks to agency support) I was the only full time person at McDonald’s dedicated to social media. Today, our social media team not only has an expanded roster, but [...]
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In case you missed the news, McDonald’s had a National Hiring Event April 19th when they recruited 50,000 new employees from the front counter to the home office. We are tremendously excited for this event and the overwhelming response that we’ve received from prospective employees and media. With this post, I wanted to lift the [...]
Tags:communications·hiring·HR·legal·managing·McDonald's·recruiting·social media
As I am flying home from my first SXSW, my mind is reeling. Spinning really. Having worked in digital development and communications for 15 years, I’ve been to dozens if not a hundred conferences. But never has one affected me so profoundly. To be immersed in a creative, collaborative and hyper-connected environment was amazing. In [...]
You have 15 minutes to deliver a presentation that was constructed for 45. We’ve all been there. My first ever professional presentation happened in 1996 and was to convince my then SVP of Sales that we needed to build a Web site for the company. I had a great deck put together. A carefully crafted [...]
Tags:compress·deliver fast·executives·present·presentation·shorten
McDonald’s hosted the finals of the Flavor Battle, a national DJ comepttion with a $10,000 prize on the line. Admittedly, I’m a fan of DJ music. I find the craft and creativity of top mixers to be great for listening and jaw dropping to watch. (So yes…I’m a bit of a fan boy) Tweeting from [...]
I know it has been a fortnight or more since I’ve posted, but I wanted to get back to the blog and talk about the multitude of activities going on at McDonald’s USA. I am now 7 months in to my new role and feel I’ve gotten my sea legs on the massive and ever [...]
You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI. A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who [...]
Tags:check-ins·Foursquare·Foursquare Day·increase·McDonald's·Rick Wion
As the field of social media matures, there is the inevitable march of the unqualified and snake-oil sellers into this area of expertise. This is not something surprising given that social media *looks* simple, fun, hip, and sexy. Plus there is draw of, “yes you can be paid actual dollars to play on Facebook and [...]
I dreamed the other night that I was a physicist working on a time travelling machine. While I am fascinated by the concepts of quantum mechanics, time travel and Einstein’s Theory of Relativity, I have to admit that my understanding of the real possibilities in this area stretch no further than popular sci-fi movies and [...]
Tags:solving business problems·teleportation·zigging vs zagging
Why I Don’t Want Traffic
May 19th, 2010 · 3 Comments · All Posts, RickWion
Having worked in the digital world for more than 14 years now, I’ve seen lots of trends come and go–does anyone remember “push marketing”? But during that time, Web traffic has been the constant metric for measuring success…until now. I’ve come to realize that I really don’t care about Web site traffic. Site visits are [...]
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Tags:comments·conversation·key metrics·posts·replies·traffic