THE SOCIAL CMO Blog

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Entries Tagged as 'SamDecker'

Where Social Is Going in 2013

February 10th, 2013 · Comments Off · All Posts, SamDecker

Here’s my prediction: Social will get the ‘third degree’ in 2013. I’m starting to see some backlash in the press about social media marketing. The avalanche of startups in the social space over the last couple years are causing VCs to hold their wallets. And Facebook’s stock recovery isn’t happening fast enough. And so it […]

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Marketing with a Mirror

October 20th, 2012 · Comments Off · SamDecker

What makes great marketing? I think it’s when you can really see, through the eyes of your customer, how great it is to use your product and are able reflect the emotions and passion related to the use of your product back to the masses. I’ve studied marketing and word of mouth for 20 years. […]

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Time for Social Integration for TV and Publishing in 2012!

March 17th, 2012 · Comments Off · All Posts, SamDecker

We may look back at 2011 as the year social integration into TV and publishing really accelerated in velocity. At least, we’ve seen that in the clients we work with. Mass Relevance partnered with nearly 100 TV producers, broadcasters and publishers last year, in addition to our work with brands and retailers (stay tuned for […]

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The Next Wave of Social: Curated Integration

December 9th, 2011 · Comments Off · All Posts, SamDecker

The promise of true and deep social media integration is not new. In fact, many of our favorite social experts have been envisioning and forecasting this evolution for some time (see Five Themes for Succeeding in the Validation Era). For instance, Steve Rubel and David Armano from Edelmen have spoken at length about how there’s […]

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73% of CEOs Think Marketers Are Not Effectiveness-focused

October 15th, 2011 · Comments Off · All Posts, SamDecker

I read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are: They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, […]

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Five Themes for Succeeding in the “Validation Era”

August 14th, 2011 · Comments Off · All Posts, SamDecker

One thing both consumers and marketers agree on is there is too much noise. What’s causing that noise are the 150 million users on Twitter, the over 700 million on Facebook and the millions across other networks of contribution. Last week Twitter reported they host 200 million tweets a day. Each is a person or […]

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How We Curated the Oscars

April 3rd, 2011 · Comments Off · All Posts, SamDecker

Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly […]

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Filling the Big Content Gap

January 16th, 2011 · 1 Comment · All Posts, SamDecker

In social strategy there is always something missing and something to improve. But there’s one area where I see a big gap. First, the good news. Brands are starting to ‘listen’ to what people are saying. There are great listening and social media management platforms available, such as Spredfast (plug disclosure…I’m an advisor). However, it’s […]

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What’s Here? Announcing Mass Relevance!

January 1st, 2011 · Comments Off · All Posts, SamDecker

For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences. I’m excited to announce a company my co-founders and I have formed to go after a big market problem. […]

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Analyzing Groupon Profitability: 7 Factors for Group Buying Success

October 17th, 2010 · 1 Comment · All Posts, SamDecker

I’ve had a lot of conversations lately about the strategy of group buying sites (or daily deals, flash sales, etc.). Groupon is the leader in this space…so much the word is becoming a verb. The questions I often hear are: How do you know if Groupon (and group buying deals) are right for a type […]

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