Here’s my prediction: Social will get the ‘third degree’ in 2013. I’m starting to see some backlash in the press about social media marketing. The avalanche of startups in the social space over the last couple years are causing VCs to hold their wallets. And Facebook’s stock recovery isn’t happening fast enough. And so it [...]
Entries Tagged as 'SamDecker'
We may look back at 2011 as the year social integration into TV and publishing really accelerated in velocity. At least, we’ve seen that in the clients we work with. Mass Relevance partnered with nearly 100 TV producers, broadcasters and publishers last year, in addition to our work with brands and retailers (stay tuned for [...]
The promise of true and deep social media integration is not new. In fact, many of our favorite social experts have been envisioning and forecasting this evolution for some time (see Five Themes for Succeeding in the Validation Era). For instance, Steve Rubel and David Armano from Edelmen have spoken at length about how there’s [...]
I read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are: They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, [...]
One thing both consumers and marketers agree on is there is too much noise. What’s causing that noise are the 150 million users on Twitter, the over 700 million on Facebook and the millions across other networks of contribution. Last week Twitter reported they host 200 million tweets a day. Each is a person or [...]
Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly [...]