The promise of true and deep social media integration is not new. In fact, many of our favorite social experts have been envisioning and forecasting this evolution for some time (see Five Themes for Succeeding in the Validation Era). For instance, Steve Rubel and David Armano from Edelmen have spoken at length about how there’s [...]
Entries Tagged as 'SamDecker'
The Next Wave of Social: Curated Integration
December 9th, 2011 · Comments Off · All Posts, SamDecker
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73% of CEOs Think Marketers Are Not Effectiveness-focused
October 15th, 2011 · Comments Off · All Posts, SamDecker
I read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are: They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, [...]
Five Themes for Succeeding in the “Validation Era”
August 14th, 2011 · Comments Off · All Posts, SamDecker
One thing both consumers and marketers agree on is there is too much noise. What’s causing that noise are the 150 million users on Twitter, the over 700 million on Facebook and the millions across other networks of contribution. Last week Twitter reported they host 200 million tweets a day. Each is a person or [...]
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Filling the Big Content Gap
January 16th, 2011 · 1 Comment · All Posts, SamDecker
In social strategy there is always something missing and something to improve. But there’s one area where I see a big gap. First, the good news. Brands are starting to ‘listen’ to what people are saying. There are great listening and social media management platforms available, such as Spredfast (plug disclosure…I’m an advisor). However, it’s [...]
Tags:content·curation·customer oxygen·customer voice·social·tweetriver
What’s Here? Announcing Mass Relevance!
January 1st, 2011 · Comments Off · All Posts, SamDecker
For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences. I’m excited to announce a company my co-founders and I have formed to go after a big market problem. [...]
Tags:mass relevance·social media·television·tweetriver·tweetstream
Pizza Throwdown puts Domino’s Pizza Turnaround to the test
March 26th, 2010 · 1 Comment · All Posts, SamDecker
They called it the “Pizza Turnaround.” The Bazaarvoice Pizza ThrowdownTaste tests and focus groups had execs at Domino’s Pizza cringing as unhappy pizzaphiles gave brutally honest feedback on the taste of their pizza. Domino’s executives had a choice to make: go about their business – as many brands would – or learn from this negative [...]
Tags:Domino's·Pizza Turnaround
New “Participation Chain” – Tying contributions together to gain deeper customer engagement… and results!
January 30th, 2010 · 2 Comments · All Posts, SamDecker
Ze Frank and I were having dinner a several months ago at a fantastic Thai “hole in the wall” in New York. The conversation turned to a subject we think about a lot, albeit coming from different perspectives. We started talking about how conversations and ongoing touchpoints really make the difference – when actions build [...]
How We Curated the Oscars
April 3rd, 2011 · Comments Off · All Posts, SamDecker
Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly [...]
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Tags:#oscars·commentary·content·content curation·curation·reactions·relevant·streams·tweets