They called it the “Pizza Turnaround.” The Bazaarvoice Pizza ThrowdownTaste tests and focus groups had execs at Domino’s Pizza cringing as unhappy pizzaphiles gave brutally honest feedback on the taste of their pizza. Domino’s executives had a choice to make: go about their business – as many brands would – or learn from this negative [...]
Entries Tagged as 'SamDecker'
Pizza Throwdown puts Domino’s Pizza Turnaround to the test
March 26th, 2010 · 1 Comment · All Posts, SamDecker
Tags:Domino's·Pizza Turnaround
New “Participation Chain” – Tying contributions together to gain deeper customer engagement… and results!
January 30th, 2010 · 2 Comments · All Posts, SamDecker
Ze Frank and I were having dinner a several months ago at a fantastic Thai “hole in the wall” in New York. The conversation turned to a subject we think about a lot, albeit coming from different perspectives. We started talking about how conversations and ongoing touchpoints really make the difference – when actions build [...]
