It’s been well documented that people don’t trust corporations as much as they used to. But who do they trust? It’s largely people from two categories: third party experts (academics, some media sources, analysts, etc.) and “people like me.” But when it comes to social media, we’ve also heard that people don’t trust bloggers (from [...]
Entries Tagged as 'ScottMonty'
Old Spice: Now That’s Viral, Man!
July 24th, 2010 · 1 Comment · All Posts, ScottMonty
If you haven’t followed the Old Spice phenomenon from this week, you’ve missed out. It’s a great example of a really strong performing viral campaign that harkens back to some of the classics like Subservient Chicken, Shave Everywhere, and Tea Partay. It started on on television earlier this year with the following Old Spice commercial, [...]
Tags:facebook·innovation·marketing·Old Spice·P&G·social media·twitter·video·viral
Online Ad Targeting Is Pretty Much Like Dating
May 20th, 2010 · 1 Comment · All Posts, ScottMonty
It turns out that it’s pretty simple to understand what women want. All you have to do is ask them. Of course, you have to be listening and willing to put it into practice. Having been married for nearly 9 years, I’m no genius at dating; but there are some parallels here that even my [...]
Tags:brands·dating·engagement·targeted ads·trusted brands·women
Are You Measuring What’s Important?
May 10th, 2010 · No Comments · All Posts, ScottMonty
We often talk about social media ROI being measured differently. These are different behaviors and we should be applying new and different measurement standards, right? One of my favorite demonstrations of this is K.D. Paine’s legendary acronymn HITS = How Idiots Track Success. A recent eMarketer article asked Is the Click Still King? To the [...]
Tags:marketing·measurement·measuring social media·metrics·trends
How Ford Uses Social Media [VIDEO]
April 20th, 2010 · 2 Comments · All Posts, ScottMonty
At the risk of giving away too much of what we do (not really – everything we do in social media is in the public, so you just need to pay attention or search around to find out), I’d like to share with you a little bit about Ford Motor Company’s approach to social media. [...]
Tags:approach·digital media·fiesta·Ford·mustang·social media·uses·video
