THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

THE SOCIAL CMO Blog header image 4

Entries Tagged as 'ScottMonty'

How to Use Social Media at a Trade Show

January 18th, 2014 · Comments Off · All Posts, ScottMonty

  You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show isn’t easy, and making the most of the opportunities a trade show provides can be very difficult for a first-timer. One of the best ways to capitalise on your first trade show is to […]

Share

[Read more →]

Tags:

If Titanic Had Twitter

April 28th, 2012 · Comments Off · All Posts, ScottMonty

Recently we marked 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls  with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. The Titanic has always had an allure […]

Share

[Read more →]

Tags:··

How the New Delicious Stacks Up

October 1st, 2011 · Comments Off · All Posts, ScottMonty

In the last week, we’ve seen major changes from Google+ and Facebook. You can now add Delicious to that mix. You’ll recall that last December, Yahoo! decided to sell Delicious, and then in April, Delicious announced it had been acquired by AVOS. And for the following five months, everything seemed to be moving ahead steadily, […]

Share

[Read more →]

Tags:···

The Gamification of News

July 31st, 2011 · 1 Comment · All Posts, ScottMonty

“Gamification” seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let’s explore why. This week […]

Share

[Read more →]

Tags:··

There’s Hearing, Then There’s Listening

June 18th, 2011 · Comments Off · All Posts, ScottMonty

We were all probably taught the difference between listening and hearing when we were children. “I hear you,” you say. No doubt you’ve uttered that or had it uttered to you. But is it enough? We all have a fundamental need to be heard; that implies that we’re acknowledged, certainly. Technically, hearing is simply the process […]

Share

[Read more →]

Tags:······

The Gamification of Social Media

May 28th, 2011 · 3 Comments · All Posts, ScottMonty

Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist – one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. What is it? Essentially, it is a rewards system that makes what […]

Share

[Read more →]

Tags:···

Blogging Is Dead

April 3rd, 2011 · Comments Off · All Posts, ScottMonty

It’s almost like a rite of spring. Every year, pundits proclaim the death of blogging. As far back as 2007 ReadWriteWeb was asking the question. In 2008, it was Wired, wondering if the rise of Twitter, Facebook, Flickr and the like would be more en vogue for individuals, who were getting pushed aside as the […]

Share

[Read more →]

Tags:······

Must-See Twitter

February 26th, 2011 · Comments Off · All Posts, ScottMonty

Once upon a time, we used to watch TV by appointment. Families gathered together around a tiny screens – screens that were even smaller than our current laptop screens – and share the experience of watching a program together. Even earlier than that, families used to sit around their radios and “watch” their favorite comedies, […]

Share

[Read more →]

Tags:··

Too. Many. Channels.

January 24th, 2011 · 1 Comment · All Posts, ScottMonty

  A little Friday fun. You’d think it would be easier to keep in touch with your contacts these days thanks to the many ways we have to communicate. Phone, email, texting , IM, Twitter @replies and DMs, Facebook messages – and let’s not forget about good old fashioned written notes. But somehow, we’ve made […]

Share

[Read more →]

Tags:·····

We’ll Always Have Blogging

December 5th, 2010 · 3 Comments · All Posts, ScottMonty

“Round up the usual suspects.” With all of the Facebook and Twitter commentary, out there, you’d think there’s nothing else of significance worth doing on the Web any more. But of course, you know that’s just crazy talk. Corporate blogging has been with us for quite some time, with some major companies having forayed into […]

Share

[Read more →]

Tags:··