THE SOCIAL CMO Blog

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Entries Tagged as 'SethGodin'

Thirty Years of Projects

August 2nd, 2014 · Comments Off · All Posts, SethGodin

I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.” Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on […]

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Thinking lifetime (don’t break the chain)

April 19th, 2014 · Comments Off · All Posts, SethGodin

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher. You might buy $50,000 from one grocery store […]

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Which charity?

December 30th, 2013 · Comments Off · All Posts, SethGodin

Organized non-profits provide reach, leverage and consistency that can’t be matched by the millenia-old model of individuals helping those they encounter in the community. It’s one of the extraordinary success stories of the industrial age that they’ve been able to have such a worldwide impact with relatively few resources. As our choices continue to increase […]

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The tribe or the person?

December 10th, 2013 · Comments Off · All Posts, SethGodin

A parade of tourists is going to walk past your store today. Each is a separate opportunity for you to tell a story, to engage, to make a sale. A connected community of readers is going to read what you wrote today. A cultural shift will occur among a small group of people because they […]

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Understanding Luxury Goods

October 19th, 2013 · Comments Off · All Posts, SethGodin

A luxury good gets its value from its lack of utility and value. A typical consumer would look at what it costs and what it does and say, “that’s ridiculous.” When a good like this (and it might be a service as well) comes to market, it sometimes transcends the value equation and enters a […]

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The magic of a spec

September 14th, 2013 · Comments Off · All Posts, SethGodin, Uncategorized

“If I build this, will it delight you?” Time spent building a spec that gets a ‘yes’ to this question is always time well spent. The spec describes what victory feels like, not necessarily every element of what’s to be built. A spec is an agreement before the agreement, it moves the difficult job of […]

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Controlling the Ideavirus

August 3rd, 2013 · Comments Off · All Posts, SethGodin

Dennis O. Smith wrote in with this question about Unleashing the Ideavirus: “I understand the concept of spreading the idea, but how can you control or direct that growth? ‘Going viral’ is great for fast growth and sharing of your idea, but are there mechanisms to steer it, trim it, shape it, etc.” The reason […]

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I spread your idea because…

July 6th, 2013 · Comments Off · All Posts, SethGodin

  Ideas spread when people choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. …because I feel smart alerting others to what I discovered. …because I care about the outcome and want you (the creator of the idea) to succeed. …because I have no choice. […]

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Blueberry pancakes and battleships

May 28th, 2013 · Comments Off · All Posts, SethGodin

The typical industrial-era organization is like a battleship. Hundreds or thousands of people onboard, and most of them are essential–but most of them aren’t actually directly responsible for the work that we hired the battleship to do. Without the fuel people, the navigation team, the folks in the med corps and on and on, it […]

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Only You Can Make Zero Unemployment Real

April 6th, 2013 · Comments Off · All Posts, SethGodin

A dozen generations ago, there was no unemployment, largely because there were no real jobs to speak of. Before the industrial revolution, the thought that you’d leave your home and go to an office or a factory was, of course, bizarre. What happens now that the industrial age is ending? As the final days of […]

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