There are some significant misunderstandings about failure. A common one, similar to one we seem to have about death, is that if you don’t plan for it, it won’t happen. All of us fail. Successful people fail often, and, worth noting, learn more from that failure than everyone else. Two habits that don’t help: Getting [...]
Entries Tagged as 'SethGodin'
How to fail
April 12th, 2011 · No Comments · All Posts, SethGodin
Tags:FAIL·failure·failure is good·learn·misunderstood·misundertanding·successful people fail·worthwhile
Are you making something?
March 25th, 2011 · 1 Comment · All Posts, SethGodin
Making something is work. Let’s define work, for a moment, as something you create that has a lasting value in the market. Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt right to [...]
Jumping the line vs. opening the door
March 4th, 2011 · No Comments · All Posts, SethGodin
Every morning, the line of cars waiting to get onto the Hutchinson River Parkway exceeds 40. Of course, you don’t have to patiently wait, you can drive down the center lane, passing all the civilized suckers and then, at the last moment, cut over. Drivers hate this, and for good reason. The road is narrow, [...]
How should you treat your best customers?
February 12th, 2011 · No Comments · All Posts, SethGodin
Here’s what most businesses do with their best customers: They take the money. The biggest fan of that Broadway show, the one who comes a lot and sits up front? She’s paying three times what the person just three rows back paid. That loyal Verizon customer, the one who hasn’t traded in his phone and [...]
One way to look at the internet, mobile, web and tablets
January 21st, 2011 · 1 Comment · All Posts, SethGodin
It might be about the size of the screen and whether or not you’re standing up. Start at the bottom. For the first five years of the Internet, the most used function was email. Email remains a bedrock of every device and system that’s been built on top of the internet, though sometimes it looks [...]
How to Climb the Hierarchy of Success
December 28th, 2010 · No Comments · All Posts, SethGodin
I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book. Tactics tell [...]
Tags:approach·attitude·execution·hierachy·strategy·success·tactics
Embracing the upcycle instead of the downcycle
November 24th, 2010 · 1 Comment · All Posts, SethGodin
Does a stressful event start a cascade that ends up making even you more stressed? If an authority figure corrects your behavior, does the intervention lead you to push back and make the behavior worse? Does a failure set you on a path to more failure?
Deliberately uninformed, relentlessly so [a rant]
October 22nd, 2010 · 2 Comments · All Posts, SethGodin
Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of American Idol. There is clearly a correlation here. Access to knowledge, for the first time in history, is largely unimpeded for the middle class. Without effort or expense, it’s possible to become [...]
A sad truth about most traditional b2b marketing
October 21st, 2010 · 1 Comment · All Posts, SethGodin
“People who don’t care, selling products to people who care even less.” I was at a conference recently where the senior executives spent the entire day talking about profits, market share and growth… they never once mentioned that the pharmaceuticals they were selling were saving lives, or that changes in the product or its pricing [...]
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What shape is your funnel?
September 16th, 2010 · No Comments · All Posts, SethGodin
Put random folks in at the top and loyal customers come out at the bottom… A billboard leads people to a website, which gets some people to subscribe via email which drives some folks to respond to a promotion which leads a few to come back for the stuff that isn’t onsale, which leads to [...]
