THE SOCIAL CMO Blog

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Entries Tagged as 'SteveOlenski'

Social Media And Branding: A One On One With A Harvard Business Professor

April 16th, 2014 · Comments Off · SteveOlenski

As we approach the end of another March Madness — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse a hoops-theme in the title of this article, as it were. And while I’m not sure of my guest’s basketball prowess, […]

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In Brands We Trust – Why Brands Must Treat Trust Like Gold

March 6th, 2014 · Comments Off · SteveOlenski

Back in January of this year I wrote a piece which spoke to the need for every marketer to remember a certain nine-letter word: Relevance. And while I firmly stand by what I penned then I am here to tell not just every marketer, but every advertiser and brand under the sun as well that there’s a […]

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Why CMOs Need To Remember They Are Consumers, Too

February 14th, 2014 · Comments Off · SteveOlenski

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too. The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to […]

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Why Music Plays A Big Role When It Comes To Branding

February 10th, 2014 · Comments Off · SteveOlenski

I know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love affair with the concept of marrying and meshing the worlds of advertising, marketing and branding with that of pop culture – in this case, music specifically. Not long ago […]

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Are Super Bowl Commercials Worth The Cost For A Brand?

January 31st, 2014 · Comments Off · SteveOlenski

I could literally just write that title then leave the rest of this article blank and let everyone chime in and fend for themselves as to where they fall in this debate. This epic debate, which it has become as the cost associated with advertising during the Super Bowl has escalated to super heights, if […]

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The Nine Letter Word Every Marketer Needs To Remember At All Times

January 23rd, 2014 · Comments Off · SteveOlenski

On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared their insights into what they think lies ahead in the coming year and they did so with a twist. They were asked to not only provide a prognostication but to […]

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Why Marketers And Advertisers Should Not Listen To The Godfather

January 17th, 2014 · Comments Off · SteveOlenski

Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I am to infuse pop culture into a given marketing and advertising topic? Well of course you know by now I live to take pop culture and overlay into our world as witnessed by one of […]

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Is This The Future Of Mobile Marketing And Mobile Advertising?

December 29th, 2013 · Comments Off · SteveOlenski

Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard the term “deep linking” I immediately thought of the 1970s flick The Deep starring Robert Shaw and Nick Nolte. I then had visions of Star Trek: […]

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How Lowe’s, Zappos And IKEA Use Technology To Provide Added Value To Consumers

December 10th, 2013 · Comments Off · SteveOlenski

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines. Here’s […]

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Has Black Friday Lost Some Of Its Retail Magic?

November 27th, 2013 · Comments Off · SteveOlenski

Ok raise your hand if you knew the term “Black Friday” was first coined in the City of Brotherly Love, my hometown, Philadelphia. It’s ok if you didn’t know that. I was born and raised here and I didn’t even know it. According to Time Magazine, “The term Black Friday itself was originally used to describe something else […]

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