For those who don’t know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above. Ok, maybe it’s not a pun in the biblical sense but I think it’s a pun nevertheless. [...]
Tags:muuver·paul marek·responsys·social media·social media marketing·steve olenski
Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly very promising in terms of success. Back in April a headline on cnet.com read: Location information to make [...]
Tags:ANAR·Brand·location based·location based advertising·location based marketing·responsys·steve olenski
Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word “epic” was too harsh. My response to them at the time was along the lines of [...]
Tags:Brand·brand marketing·jc penney·jcpenney·marketing·responsys·steve olenski
Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.” I prefaced my column that day because I am indeed a very curious person and [...]
Tags:choicestream·digital advertising·digital media·marketing·programmatic advertising·responsys·steve olenski
I was wrong. I stand before you – well actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong – dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by. Back [...]
Tags:integrated marketing communications·marketing·responsys·steve olenski
My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a “data diet.” [...]
Tags:big data·christa carone·eric bradlow·forbes·john d rockefeller·marketing·new york times·peter fader·responsys·steve olenski·wharton·Wharton Customer Analytics Initiative
Two days ago. Just two days ago right here in these hallowed halls, as it were, I scribed a column entitled For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be. The article essentially spoke to the fact that some brands will do whatever it takes, regardless of such minor [...]
Tags:boston marathon·crisis management·epicurious·marketing·responsys·social media crisis·social media marketing·social media strategy·steve olenski·twitter
I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines – fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be. They will [...]
Tags:ace hardware·Brand·brand management·brand managers·brand marketers·brand marketing·Jeff Gooding·responsys·steve olenski
I know what you’re thinking, Steve’s writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who starred in the movie of the same name. Well, Mr. Pitt’s and my striking resemblances aside, the reason for my article is to share with you something I discovered that ties in the concept [...]
Tags:billy beane·brad pitt·content marketing·knowledge tree·marketing·marketing and sales alignment·moneyball·peter mollins·steve olenski
Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is. Regardless of the medium or platform or whatever word you prefer to describe all the ways we communicate with [...]
Tags:b2b marketing·B2C Marketing·business to business marketing·business to consumer marketing·engagement marketing·relationship marketing·responsys·scott olrich·steve olenski
