This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things a CMO, or anyone in marketing quite frankly, can learn from a certain Super Bowl winning QB.
The QB in question just happened to be one half of the greatest quarterback/wide receiver combinations in the history of the National Football League, in my not-so-humble opinion.
I am referring of course to Joe Montana, he of the four Super Bowl rings. Yes, that Joe Montana.
As I wrote back then, there is a tremendous amount of similarity between the sports world and the world of marketing and advertising. There are many lessons that crossover between the two worlds for sure. … Read more