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Entries Tagged as 'SusanSpaight'

Hitting The Lazy Button

June 18th, 2011 · Comments Off · All Posts, SusanSpaight

Aided by social communication tools, are we becoming lazy communicators with lazy friendships? Yesterday I posed this question on Twitter: do you ever feel that your use of social media is resulting in more, but SHALLOWER relationships? Even perhaps making long-term friendships shallower? A few people responded with a hearty AMEN and few people said […]

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How to alienate a customer in just three easy steps

February 11th, 2011 · Comments Off · All Posts, SusanSpaight

The really great thing about social media is this: it’s faster and easier than ever to ignore, alienate and piss off a customer! Case in point. As quick background, I joined Weight Watchers 9 days ago (not that I’m counting). It’s not a brand I ever thought I would associate with, but, well, that Jennifer […]

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Why I still don’t care what your Klout score is.

January 30th, 2011 · Comments Off · All Posts, SusanSpaight

This may be a spectacularly unpopular opinion. But it is just that, one opinion. I mean no offense to those of you who anxiously await your latest Klout score, I really don’t. That’s your personal choice, and I respect that. I just want to express why, for me personally, none of this is about increasing […]

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You Can’t Put a Price on Shared Passion

December 10th, 2010 · 1 Comment · All Posts, SusanSpaight

A colleague recently shared this Simon Sinek video, How Great Leaders Inspire Action, with me and it’s worth sharing with you. It’s not new, but is a thought provoking piece about how truly inspired, innovative companies like Apple are driven not by what they do, or even how they do it, but by their vision […]

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Social Media and the Cult of Personality

November 22nd, 2010 · 3 Comments · All Posts, SusanSpaight

Participation in social media is about the community, not the cult of personality, the narcissism, the “look at me! I’m so great.” I think we all understand that, at least in our talk, if not in our actions. Yet, lately, I find myself bothered by the absolutely rampant self-promoters. I follow people on Twitter who […]

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What do you mean by “Activate”? The house that Twitter built

September 21st, 2010 · 1 Comment · All Posts, SusanSpaight

This post is a preview of a section of The Social CMO Book which I’ve been asked to write (just a section, not a book), about activation and what that means. Coincidentally, the story of #saveteecycle seems to me to play right into this topic. Consider it a work in progress. What do you mean […]

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Social media: to plan or not to plan?

September 5th, 2010 · 2 Comments · All Posts, SusanSpaight

In the debate regarding whether or not social media should be planned, I typically fall on the “yes” side, while others may feel it should be more organic. Really, though, my answer is, “it depends who you are and what you’re doing.” If you’re a large organization like Aurora Healthcare, you’re going to benefit from […]

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Stop paddling once in a while, and look around you.

September 1st, 2010 · 1 Comment · All Posts, SusanSpaight

Yesterday, I went kayaking on Green Lake. It is Wisconsin’s deepest lake at 237 feet deep, and it is wide and windy. Paddle anywhere near an open bay, and you need the upper body strength of the Hulk to keep going. So I clung pretty close to sheltered shoreline. But, what I was thinking about […]

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Social Marketing Strategy: What I learned about giving from #saveteecycle and a Jewel song

August 15th, 2010 · 1 Comment · All Posts, SusanSpaight

I’ve seen people say before that in social media “You have to give to get.” And to that, I say, AMEN. For most marketers, this is of course a complete and utter disconnect from how they are used to thinking. Yet, I contend, for many it would be the most effective social media/marketing/business strategy they […]

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