Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin
Entries Tagged as 'TedRubin'
April 15th, 2014 · Comments Off · TedRubin
April 14th, 2014 · Comments Off · TedRubin
Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information?
April 10th, 2014 · Comments Off · TedRubin
What if your point of difference was an acute ability to listen? What would that look like? It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question. Yes, I recognize listening alone may not set you apart from […]
March 15th, 2014 · Comments Off · TedRubin
The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better – and is now necessary – to conduct business with your customer. Business to a customer is a […]
March 8th, 2014 · Comments Off · TedRubin
I sent something out on Instagram recently—a photo collage of the smiling faces of friends—with the following comment: “Smile at your customers, Smile at your employees, Smile at your vendors, Smile at your family and friends, Smile at strangers. SMILE… the ROI will amaze you!” It got over 30 likes almost immediately. I sent the […]