THE SOCIAL CMO Blog

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Entries Tagged as 'TedRubin'

How do you Define a Social Business?

August 27th, 2014 · Comments Off · TedRubin

Let’s define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect […]

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When People ask me What’s the ROI of Social…

August 24th, 2014 · Comments Off · TedRubin

When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to […]

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#SMTShorts Ted Rubin on Upping Engagement on Twitter

August 23rd, 2014 · Comments Off · TedRubin

 Social Media Today  Published on Jul 15, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about how to get existing customers to follow you on Twitter. #SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. https://www.youtube.com/watch?v=mbFhVIamNXI […]

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This Single Company Will Own the Future of Retail ~via @OPENForum

August 19th, 2014 · Comments Off · TedRubin

—– This online giant is starting to stretch its entrepreneurial fingers into every retail segment, both online and off. Are you ready for an Amazon-centric world?

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Return on Relationship: Powerful Tips on Building Your Brand… @visalawyerblog interviews Ted Rubin

August 16th, 2014 · Comments Off · TedRubin

https://www.youtube.com/watch?v=InKeOkhO8Ck#action=share by JACOB SAPOCHNICK on AUGUST 6, 2014 “Serendipitously go into your following, reach out to people – just like what you might have done in the old days when you had a telephone book.” – Ted Rubin, on taking advantage of social networking sites. 

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Real Trumps Perfect… Stop Worrying so Much and Engage!

August 13th, 2014 · Comments Off · TedRubin

There are several reasons why I think businesses hamstring their social efforts. First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of anything that’s posted on the web tends to freak out the “control the […]

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How Duane Reade Leads it’s Industry in Content Marketing

August 8th, 2014 · Comments Off · TedRubin

Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade’s highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform much larger competitors in terms of social media engagement (National Drug chain CVS has just 10% of the Twitter audience […]

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The Retweet That Never Sleeps

August 7th, 2014 · Comments Off · All Posts, TedRubin

Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR…  New York-based drugstore chain Duane Reade launched a localized, influencer-led Twitter strategy to boost followers and store traffic     Developing content to build an […]

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The New Networking: How to Be a People Curator ~via @OPENForum

August 2nd, 2014 · Comments Off · TedRubin

  Though social media makes it easier for us to connect, there’s something to be said for being more human when we network Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just introducing two people you know have something in common.

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Do Brands Apologize Too Much? ~via @InsideCXM

August 1st, 2014 · Comments Off · TedRubin

  Social media is a great tool to help build brand visibility and interact with customers on a public platform. However, keep in mind that it’s a conversation medium—not a place to whitewash your image. People expect brands to be human, which means the occasional mistake is bound to happen, yet there is still an inherent […]

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