THE SOCIAL CMO Blog

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Entries Tagged as 'TedRubin'

Wanted… Sensitivity Training on Social Channels ~via @InsideCXM

September 19th, 2014 · Comments Off · TedRubin

We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can be hurtful when context is ignored.

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How to Get More Active Fans on Facebook

September 19th, 2014 · Comments Off · TedRubin

—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.”

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What Doesn’t Work for a Social Media Strategy

September 16th, 2014 · Comments Off · TedRubin

You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and […]

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How to Increase Blog Traffic…

September 14th, 2014 · Comments Off · TedRubin

For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… 1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make […]

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The Keys to Attracting More Customers on Twitter ~ via @OPENForum

September 13th, 2014 · Comments Off · TedRubin

—– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and quite another to show you mean it. Modern consumers are social media savvy, and they can spot […]

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Influence, Vanity Metrics and Katy Perry ~guest post via @JoshStAubin

September 2nd, 2014 · Comments Off · TedRubin

Originally posted at Joshua St. Aubin, August 20, 2014   If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think we can agree that their opinions do very little to influence decisions we make. Influence […]

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How do you Define a Social Business?

August 27th, 2014 · Comments Off · TedRubin

Let’s define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect […]

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When People ask me What’s the ROI of Social…

August 24th, 2014 · Comments Off · TedRubin

When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to […]

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#SMTShorts Ted Rubin on Upping Engagement on Twitter

August 23rd, 2014 · Comments Off · TedRubin

 Social Media Today  Published on Jul 15, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about how to get existing customers to follow you on Twitter. #SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. https://www.youtube.com/watch?v=mbFhVIamNXI […]

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This Single Company Will Own the Future of Retail ~via @OPENForum

August 19th, 2014 · Comments Off · TedRubin

—– This online giant is starting to stretch its entrepreneurial fingers into every retail segment, both online and off. Are you ready for an Amazon-centric world?

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