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Entries Tagged as 'TedRubin'

Without Context, Influence Falls Flat ~via @InsideCXM

October 21st, 2014 · No Comments · TedRubin

When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric.

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Customer Experience Q & A with @SDL

October 20th, 2014 · No Comments · TedRubin

What excites you about customer experience? It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.

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The Only Way to Build a Brand on Social Media is Through Trust

October 19th, 2014 · Comments Off · TedRubin

—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers.

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How to Market to Women Using Social Media

October 17th, 2014 · Comments Off · TedRubin

Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making […]

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In War and Business, Complacency Isn’t an Option

October 8th, 2014 · Comments Off · TedRubin

I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics.

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Getting the Most Bang for Your Content Buck

September 29th, 2014 · Comments Off · TedRubin

—– “Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.”

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Super Easy Fishing Lessons for Modern Marketers ~via @InsideCXM

September 26th, 2014 · Comments Off · TedRubin

There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the water, your expert companion tells you where […]

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Wanted… Sensitivity Training on Social Channels ~via @InsideCXM

September 19th, 2014 · Comments Off · TedRubin

We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can be hurtful when context is ignored.

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How to Get More Active Fans on Facebook

September 19th, 2014 · Comments Off · TedRubin

—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.”

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What Doesn’t Work for a Social Media Strategy

September 16th, 2014 · Comments Off · TedRubin

You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and […]

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