There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know that consumers are becoming more and more contemptuous of push advertising, which has traditional marketers [...]
Tags:@tedrubin·Collective Bias·content·content marketing·Featured·Shopper Marketing·Shopper Media·storytelling·Ted Rubin
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an agency to produce it. According [...]
Tags:#RonR·@tedrubin·advertising·Advertising creative·Awards·return on relationship·ROR·Shopper Marketing·Shopper Media·Ted Rubin
It’s a wild and crazy social media world out there. Small businesses, big brands, celebrities and everyone in between continues to struggle to find the right balance of engagement and sharing in social media (some with grace, others… not so much). So, who knocked it out of the park and who struck out in social [...]
Tags:#RonR·@tedrubin·Collective Bias·Featured·Hits & Misses·ROR·Shopper Marketing·social media·Social Shopper Media·Ted Rubin
Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control 85% of household spending, are the majority of social media users, it makes sense that [...]
Tags:@tedrubin·Adelante Movement·Collective Bias·entrepreneurs·latinas·LATISM·LATISM12·marketing to women·Nely Galan·return on relationship·Shopper Marketing·Shopper Media·social marketing·social shopping·Ted Rubin
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for. It was a great exercise. People guessed all KINDS of things, such as:
Tags:#RonR·@tedrubin·Chief Happiness Officer·Chief Hugs Officer·CHO·CMO·Collective Bias·Featured·return on relationship·ROR·Shopper Marketing·Shopper Media·Ted Rubin
Last year I embarked on a journey with my friend and co-author Kathryn Rose to put into words what Return on Relationship really means. And after months of hard work, I’m very excited that our new book, Return on Relationship: Relationships are the New Currency; Honor Them, Invest in Them, and Start Measuring Your ROR [...]
Tags:#RonR·@tedrubin·Collective Bias·Kathryn Rose·return on relationship·ROR·Shopper Marketing·Shopper Media·Social Media book·Ted Rubin
Originally posted at Collective Bias Blog by John Andrews Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social marketing the solution for most folks is rooted in technology. The same with [...]
Tags:@tedrubin·Collective Bias·content marketing·Featured·Shopper Marketing·Shopper Media·Social Advertising·Social Shopper Marketing·Social Shopper Media·Tech & Design·Tech & Stats·Ted Rubin
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?
Tags:@tedrubin·Collective Bias·Featured·Marketing Fads·Marketing Trends·Qr codes·retail·Shopper Marketing·Shopper Media·Ted Rubin
Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal of the influencer community “is” utilizing Twitter for news, communication, and discovery. This information then finds [...]
Tags:#RonR·@tedrubin·Collective Bias·Featured·sharing·Shopper Marketing·Shopper Media·syndication·Ted Rubin·twitter
What is happening now, as more women spend more time on more social networking sites for more reasons, is that women’s purchasing power now goes well beyond the purse … into women’s relationships.
Tags:#RonR·@collectivebias·@tedrubin·Collective Bias·Featured·return on relationship·Shopper Marketing·Shopper Media·Ted Rubin·Women consumers·Women Rock
