When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric.
Entries Tagged as 'TedRubin'
October 20th, 2014 · No Comments · TedRubin
What excites you about customer experience? It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.
October 8th, 2014 · Comments Off · TedRubin
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics.
September 26th, 2014 · Comments Off · TedRubin
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the water, your expert companion tells you where […]