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Entries Tagged as 'TedRubin'

Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]

April 15th, 2014 · Comments Off · TedRubin

Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin

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Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin

April 15th, 2014 · Comments Off · TedRubin

https://www.youtube.com/watch?v=fXiFBGNMtQo

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How to Look People in the Eye Digitally ~designed by @InfoGraphicTeam

April 14th, 2014 · Comments Off · TedRubin

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Collecting Customer Data: The Trust Exchange ~via @InsideCXM

April 14th, 2014 · Comments Off · TedRubin

  Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information?

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Develop an Acute Ability to Listen

April 10th, 2014 · Comments Off · TedRubin

What if your point of difference was an acute ability to listen? What would that look like? It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question. Yes, I recognize listening alone may not set you apart from […]

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The Shorty Interview with Ted Rubin

April 6th, 2014 · Comments Off · TedRubin

  How much time do you spend online? Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting. How do you imagine Twitter changing? I don’t imagine, but my use will evolve as necessary w/the platform the same as it has with the changes to Facebook. […]

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Small Businesses and Large Alike Need to…

April 4th, 2014 · Comments Off · TedRubin

      Small businesses and large alike need to shut up and listen instead of using social media as an advertising and broadcasting tool. They are too worried about who has more Twitter followers and about who has more fans on Facebook. They’re worried about who is getting the message out more consistently on […]

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Forget B2B or B2C and Focus on BwB or BwC Instead ~guest post via @BLichtenwalner

March 15th, 2014 · Comments Off · TedRubin

    The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better – and is now necessary – to conduct business with your customer. Business to a customer is a […]

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What’s the ROI of a Smile?

March 8th, 2014 · Comments Off · TedRubin

I sent something out on Instagram recently—a photo collage of the smiling faces of friends—with the following comment: “Smile at your customers, Smile at your employees, Smile at your vendors, Smile at your family and friends, Smile at strangers. SMILE… the ROI will amaze you!” It got over 30 likes almost immediately. I sent the […]

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The Inimitable @markwschaefer interviews Ted Rubin [video]

March 7th, 2014 · Comments Off · TedRubin

Originally posted at BusinessGrow.com Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to record it for all my friends on {grow}! It’s a […]

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