Social Marketing is the ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission [...]
Entries Tagged as 'TedRubin'
Do you call on those Raising their Hands?
January 7th, 2012 · Comments Off · All Posts, TedRubin
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with [...]
Tags:@tedrubin·Collective Bias·facebook·google search·marketing·online customer service·relationship marketing·return on relationship·ROR·social media customer service·social media marketing·Ted Rubin·twitter
Lessons from the Chapstick Social Media Fiasco
December 28th, 2011 · Comments Off · All Posts, TedRubin
What do “butts,” “ChapStick,” and “social” have in common? They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to Tim Nudd’s recent AdWeek article, ChapStick Gets Itself in A [...]
Tags:@tedrubin·authenticity in marketing·chapstick ad·how to build brand reputation·marketing·Pfizer·return on relationship·ROR·social media·social media best practices·Ted Rubin
Return on Relationship, ROR (#RonR) – Implications for Global Impact
December 17th, 2011 · Comments Off · All Posts, TedRubin
We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust). This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing [...]
Tags:#RonR·@tedrubin·act personal·EyesLipsFace·relationship commerce·relationship currency·return on relationship·ROR·social marketing·Ted Rubin·THAP·Think Holistic Act Personal
What Blog World Expo Taught Me About the Future of Social Media
December 9th, 2011 · Comments Off · All Posts, TedRubin
I recently spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information while starting new and building on old relationships. As you probably know by now, I love connecting with people online, but I [...]
Tags:#BWELA·#RonR·@tedrubin·blog world 2011·Blog World Expo·marketing·return on relationship·ROR·social media·social media best practices·social media future·Ted Rubin
Make it a “Social Thanksgiving”
November 25th, 2011 · Comments Off · All Posts, TedRubin
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for a relationship, which is really what it is [...]
Tags:@tedrubin·marketing·relationship best practices·return on relationship·ROR·rules of relationship·social media·social media best practices·social media thanksgiving·Ted Rubin
To Link or Not to Link Social Media Accounts?
November 13th, 2011 · Comments Off · All Posts, TedRubin
One of my LinkedIn connections (Phil Masiello) recently asked me an important question – one that, in my opinion, everyone should be asking themselves if they haven’t already. Following is his question, with my response and a few additional thoughts: Phil: Ted, I have my Twitter linked to my LinkedIn account. One of my contacts [...]
Tags:@tedrubin·facebook·LinkedIn·linking social media accounts·marketing·social media·social media best practices·Ted Rubin
Brand Immersion with Contests… Don’t Forget About the Relationship!
November 5th, 2011 · Comments Off · All Posts, TedRubin
A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy marketers can leverage contests to increase both short- and long-term return. As with any marketing campaign using social media, a [...]
Tags:@tedrubin·Brand Advocates·Collective Bias·contest promotions·influencers·marketing·relationship marketing·return on relationship·ROR·social media·social media marketing·Ted Rubin
12 Most Important Things We All Can Control
October 24th, 2011 · Comments Off · All Posts, TedRubin
There are so many things in life that we simply cannot control (as is especially clear right now, around the 10 year anniversary of 9/11), but what about the things we CAN control? As human beings, we have the power of reasoning and choice, both of which give us substantial control over our own life [...]
Tags:#RonR·12 Most·choices·relationships·return on relationship·ROR·social media·taking control of our lives·Ted Rubin
Let’s take back the word “Friend”!
October 8th, 2011 · Comments Off · All Posts, TedRubin
Facebook has done an amazing thing – they now own the word “friend”! The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say so-and-so is your Facebook “friend”? [...]
Tags:@tedrubin·facebook·friend·marketing·relationship marketing·return on relationship·ROR·SMWF·social media marketing·Social Media World Forum·Ted Rubin
