THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries Tagged as 'TheSocialCMO'

Professional headlines sell: improve your LinkedIn search ranking

November 1st, 2012 · Comments Off · TheSocialCMO, Uncategorized

Your odds of getting introduced to a CEO on Linkedin increase dramatically when you use the platform correctly. So, in the professional network of more than 150 million, how do you get noticed? Here’s a tip that will improve your LinkedIn profile and make you more visible. Make the most of your professional headline. The [...]

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Badgeville Partners with Yammer to Enhance Employee Performance and Engagement

May 16th, 2012 · Comments Off · All Posts, TheSocialCMO

Badgeville, the gold standard for gamification, today announced a key integration that builds on its partnership with Yammer, the leading provider of enterprise social networks. With this integration, companies can enhance employee performance by leveraging Badgeville to reward high-value user behaviors across the enterprise, and showcase them in the Yammer Ticker, a real-time activity stream. [...]

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User Activity Comparison Of Popular Social Networking Sites

May 15th, 2012 · Comments Off · All Posts, TheSocialCMO

Want to see the latest demographics and engagement statistics on social networks? Check out the below infographic from Go-Gulf.com

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Deloitte Digital Gamifies Executive Training with Badgeville

May 9th, 2012 · Comments Off · All Posts, TheSocialCMO

Press Release: Badgeville, The Behavior Platform, today announced Deloitte Leadership Academy, an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma. Deloitte Leadership Academy delivers lessons [...]

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Yammer Acquires oneDrum to Make Desktop Content Social

April 11th, 2012 · Comments Off · All Posts, TheSocialCMO

Yammer, Inc., the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users’ desktops. oneDrum also brings collaborative functionality to Microsoft [...]

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Banking With Apple Could Pose Serious Challenge to High Street According to a New Research Report

March 22nd, 2012 · Comments Off · All Posts, TheSocialCMO

From PRnewswire: Leading strategic marketing and research consultancy KAE, in conjunction with Toluna, a global pioneer in online polls, surveys and opinions, this week reveal the startling findings of a new research study into the opinions of consumers towards the potential of technology giant, Apple, breaking into the banking sector. The survey, using Toluna’s global [...]

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Should the CEO also be Chief Social Media Officer?

January 1st, 2012 · Comments Off · All Posts, JeffAshcroft, TheSocialCMO

Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right? Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs [...]

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Why ‘Sales Team’ is not an Oxymoron!

December 31st, 2011 · Comments Off · All Posts, Guest, TheSocialCMO

I got into it with a ‘sales expert’ yesterday. He told me that “sales is a warrior’s job and the warrior works alone.” I thought, don’t bet your moccasins on that. It’s true that the best salespeople seem to be ‘hunters’ and not ‘gatherers’. But it’s also true that the most valuable hunters are the [...]

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Penton Marketing Services Delivers Largest Marketing Business-to-Business Study

October 24th, 2011 · Comments Off · All Posts, TheSocialCMO

Penton Marketing Services, a division of Penton Media, announced today the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year.  The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies. Respondents spanned a broad base of industry sectors and represented 15 [...]

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New Facebook Ticker is Invasion of Privacy

September 24th, 2011 · Comments Off · All Posts, TheSocialCMO

Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it. Since the update, just about every action you [...]

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