Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons why their relationship could not stand the test of ROI. The deal-breaker: Facebook’s new and improved algorithm.
Like Eat24 said, “Not to be rude, but … You’ve changed. A lot.” [Read more →]
August 2nd, 2014 · TedRubin
Though social media makes it easier for us to connect, there’s something to be said for being more human when we network
Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just introducing two people you know have something in common. [Read more →]
July 26th, 2014 · TedRubin
Published on May 13, 2014
While attending Hispanicize 2014, Ted Rubin took a moment to present his take on the Age of Influence with Community Building.
Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers.
What I wrote then is surely true today.
The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some kind of visual aid, if you will, when it comes to marketing and advertising. These visual aids resonate and connect with consumers and spur them to take action.
However, based on new research it may not be just any old picture or image that will do when it comes to fully engaging and resonating and in turn prompting a consumer to take action AKA spend their money on your product, service or ware. [Read more →]
Tags:brand managers·Digital marketing·oracle marketing cloud·steve olenski
July 14th, 2014 · TedRubin
I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me:
“At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.”
I think that should be the mantra for any business, really—to create clear, fresh experiences for our customers—something so pure that it feels as delightful as plunging into a crystal clear pool on a hot day. If every organization focused on this, can you imagine the power it would create?
It’s funny that while we as humans crave simplicity, we also tend to get very busy making everything complicated. Why is that? What can we do to counter it? When I talk about #JustBeNice or #RonR, simplicity is the root. It’s the very core of true connection… yet it’s one of the hardest things to maintain.
Rhythm is another word that brings the feeling of simplicity to mind. It’s great when we experience it or watch it happen, but boy is it hard to keep up!
Stop worrying about what’s next, for a moment, and concentrate on defining what simplicity means to you… and how to make it part of your “Brand DNA.”