In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. … Read more
Music, newspapers, books… most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact.
Many players in these industries are now trying to figure out where all the zing went. The mattering seems to have left.
Where did it go? It turns out that the air didn’t get let out, the balloon disappeared.
Balloons have pressure because there’s only one tiny opening. Scarce shelf space. Only room for one newspaper. Only forty titles on the Billboard chart. It’s that opening that creates the environment that allows pressure to exist, that pulls the rest of the balloon taut. … Read more
Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others. … Read more
What was that noise?
Someone just broke the e-commerce sound barrier!
In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time!
Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. … Read more
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: … Read more
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many companies are still slow picking up on this. … Read more
You’ve heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new currency is true whether you are looking for a job, planning an event or selling a product/service. That being said, I’m always on the lookout for companies that “get” this concept, and especially for a company that can help other companies to start doing the same. To this end I recently joined Dynamic Signal’s Advisory Board and am working with them to make their product the best it can be. … Read more
There is absolutely no doubt in my mind that social conversation has changed the way business gets done. People have argued with me about this, but the simple fact of the matter is, the change hasn’t been brought about by the social “industry” so much as by the way people use technology and social platforms. It’s all about people relating to each other as individuals.
In fact, the only way I think of social media as media anymore is in the advertising component. But advertising is advertising. It’s still a one-way message blasted to a broad audience, and always has been. The social change that I’m talking about, where relationships are built and nurtured, is all about conversation. It’s about where communication, collaborative consumption, and overall insight is being built into every facet of business. … Read more
Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information? … Read more
For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… … Read more