Organized non-profits provide reach, leverage and consistency that can’t be matched by the millenia-old model of individuals helping those they encounter in the community. It’s one of the extraordinary success stories of the industrial age that they’ve been able to have such a worldwide impact with relatively few resources. As our choices continue to increase (yes, there’s now a long tail of philanthropy), it gets ever more important that we make conscious choices about what to support and how. [Read more →]
December 14th, 2013 · All Posts, JeffAshcroft
December is now upon us and before we know it we’ll be starting off 2014 right, which means it won’t be long until we’re all gathering in San Diego Feb 23rd to 26th for RILA Supply Chain 2014.
Last year in Florida at RILA Logistics 2013, the topic of multi-channel was discussed with 5 related presentations delivered where the challenges of the coming omni-channel revolution were laid down.
RILA Supply Chain 2014 will highlight this ongoing evolution from a discrete multi-channel stream to a full track entitled Omni-channel which includes the 4 interesting presentations identified below: [Read more →]
December 10th, 2013 · SteveOlenski
The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines.
Here’s how companies are using technology to provide added value to consumers. [Read more →]
A parade of tourists is going to walk past your store today. Each is a separate opportunity for you to tell a story, to engage, to make a sale.
A connected community of readers is going to read what you wrote today. A cultural shift will occur among a small group of people because they will share, discuss and engage with each other about what you wrote.
Here’s the key question: are you trying to change an individual or are you trying to incite/inspire/redirect the tribe?
Direct marketers traditionally deal with separate events. Each catalog, each clickable ad is a unique transaction. In the world of separates, the simple test makes sense. You don’t pollute the pool when you try different transactions or different products with different people. [Read more →]
November 27th, 2013 · SteveOlenski
Ok raise your hand if you knew the term “Black Friday” was first coined in the City of Brotherly Love, my hometown, Philadelphia. It’s ok if you didn’t know that. I was born and raised here and I didn’t even know it.
According to Time Magazine, “The term Black Friday itself was originally used to describe something else entirely — the Sept. 24, 1864, stock-market panic set off by plunging gold prices. Newspapers in Philadelphia re-appropriated the phrase in the late 1960s, using it to describe the rush of crowds at stores.”
As Johnny Carson would say, ‘I did not know that.’
What I do know, however, is the cultural, societal and retail phenomenon Black Friday has become. It has become symbolic for marketers and advertisers across the land as it signals the start of what they hope will be a very fruitful and beneficial holiday shopping season. [Read more →]