Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion’s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Welcome to the world of Agile Social Marketing!
Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape
Still as valid now, if not more so, than when presented in September 2008!
Stop doing things you hate – you can lose just as much money being happy as hell.
Do something. Care about everything. Give a shit.
Have a business model. Make some cash along the way.
Legacy is better then currency. Make your grand children happy.
If you make good stuff people will follow.
You must believe in what you are doing. 100%.
We can only play once. One life.
Brand equity. Build it in yourself.
Believe. Work hard. Know what you are doing.
If you love it you will win.
Be completely transparent. You’re legacy is your life.
Stop thinking about tools. Use all of them. Connect where you can.
Be authentic. Do what you’re about.
How do you get money for what you love? You don’t. You position yourself to make money. Find the time. Work!
Social, approachable, driven and eager to share are all traits that come to mind when I think of Ted Rubin (@tedrubin) the affable Chief Marketing Officer for e.l.f. ~ eyes lips face.
When I first approached Ted through Twitter to talk about a case study relative to the use of social media at e.l.f., Ted said “Well there’s nothing written down on it I can just send you, but I’m happy to book some time and talk with you about it.” resulting in this Social CMO profile.