The Social Compass is the GPS for the Adaptive Business

Over the years, I’ve written extensively about the need to extend opportunities in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.

In October 2009, I worked with JESS3 to visualize corporate transparency and authenticity for the release of Engage.  In the process, I realized that those two words, transparent and authentic, didn’t carry tangible business value to leaders and decision makers.

Please, before you think about engaging in social media, I need you to do two things…be transparent and authentic in all you do.

Got it? Good.

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