Are CMOs Deeply Dissatisfied With Traditional Digital Advertising?


The title of this post is a bit of a paraphrase of something Mike Sands said to me not long ago. Mike is the CEO of Signal, a leader in real-time people-based marketing. And his company recently released the findings of a study done in partnership with Econsultancy that highlights the rise of addressable media amongst buyers and marketers.

I’ll get to more of my conversation with Mike in a bit but for right now let’s look at some of the findings from the study, entitled “People-Based Advertising: Evaluating the impact and future of addressable media” — which may give credence to Sands’ belief that indeed CMOs are deeply dissatisfied with traditional advertising.

Right out of the chute was the fact that the majority of advertisers and media buyers have embraced people-based advertising with nearly seven in 10 advertisers reporting that they have used Facebook Custom Audiences while a significant majority plan to increase people-based advertising buys even further in 2016.

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How to Become a B2B Social Sales Machine

Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes of B2B salesforces and socially energize them!

“Becoming a B2B Social Sales Machine” in simple, sales oriented terms explains what the B2B social networking sales opportunity means. Sharing how both individuals and ultimately the combined organization can leverage content, connections, context, collaboration and community to drive real results!

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Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 ~via @tonia_ries

Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14

Originally posted at The Realtime Report September 11, 3013

Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.

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The Voice of the Customer… Are You Listening?



With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media.  Reviews have become the first go-to resource for most people searching for something online these days, so brands need to pay attention to this trend.

For instance, when you’re looking at books to read on Amazon, don’t you check out the reviews to see what others thought about the book before you hit the “Add to Cart” button? It’s human nature to seek out the opinions of others who have tried something—from the books we read to the music we listen to—and especially big-ticket purchases.

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Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers on the weekends and order four pairs of shoes for your kids to try on, but that you usually keep just one. Even though it seems invasive on the surface, you’re probably just fine with it. Why? Because they take that knowledge and enhance your experience using real-time marketing—at the right time.


The following marketing executives all know how to use real-time data to solve problems, offer support, and make recommendations based on your needs and interests. They have helped their companies establish customer loyalty by engaging in the proper context and allowing customers to feel control over the message, which leads to an emotional attachment with the brand and at the very core—a Return on Relationship.

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Why Twitter is My Favorite Social Platform



Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy.

I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things.

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Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward.

CMO’s also make the mistake of assuming that the social audience has the same pain and passion points as their face-to-face or store audience. Most often that is not the case.

In order to get the real value out of Social, you must connect emotionally to the people who are there and find out what they’re looking for. CMOs are used to ads and campaigns, so that’s the place they gravitate, but even Facebook ads are only media buys. Ads are good for building initial likes, but they really are targeted to demographics just like any other ad.

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The Power of Community in Social Media ~via @GenFabulous

by  on July 11, 2013 in Coffee with ChloeGenFabTVSocial Media – VIDEO interview below

Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship, in person, but didn’t take it.

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