When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads.
This can be an extremely complicated, time-consuming and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or marketing content when you don’t have time to produce content!
Let’s examine ideas about micro-content that even a time-starved business owner should be able to master in 15 minutes a day …