Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are time pressed these days and content can be overwhelming, so make it valuable and easy to read.
“Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.”
For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…
1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead others back to you.
2. Look for Holes in Your Competition: Take a look at your competition’s blogs and websites. Are there content holes they’ve missed that you can take advantage of? Ways to add value not already available and help you stand out. Those consistently provide lots of content have a bigger chance of attracting people who are actively looking for information.
3. Don’t Close Your Comments: Don’t close the door for people to leave comments on your blog; doing so leaves the impression that you only care about what you have to say and are not willing to be responsive to others. Seth Godin can do it, and it sure works for him, but until you are playing in that league, don’t go there.
4. Commenting on Other Blogs: Look for other blogs in your industry that have a good amount of traffic and comments, and contribute a comment, but only if you think you can add value to the conversation. Be careful not to promote your blog here; just add some insight, and do it on a regular basis. Make seeking out and commenting on other blogs a part of your daily activities. The more you contribute to the conversation happening around you, the more you’ll be seen as a thought-leader (and people will click on your link to check you out).
5. Syndicate, syndicate, syndicate… share your content via all social channels always including Twitter, Facebook, Google+ and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also let others freely repost your content with a link back to the original post.
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared their insights into what they think lies ahead in the coming year and they did so with a twist. They were asked to not only provide a prognostication but to do so with a pop culture reference attached to it.
It turned out to be a lot of fun and I highly recommend you read it. Not because I wrote it. On the contrary, I recommend you read it for it provides a collection of wisdom from the best and brightest minds today, all in one place.
Now the reason I preface my article with all this is due to the fact that my prediction then ties in precisely what I want to talk about today. My foretelling spoke of the need to go back to the beginning, as Inigo Montoya (my pop culture reference) stated so eloquently in the film The Princess Bride.
On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on “Why Relationships and Advocacy Are The Keys to Social Success”.
I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami Cannizzaro and Bryan Kramer
Stay Connected, networked and work with your peers, behind closed doors… No vendor selling permitted
120+ Heads of Marketing to Attend with 40 Leading Sessions
What Marketing Executives get from the Summit
1. Solve your biggest challenges as a marketing executive
2. Build you rnetwork and start lifelong relationships with CMO’s
3. Learn high impact ideas for leading your marketing team and buildling credibility with your CEO & Board
4. Recharge your battery and get inspired for success in 2013 and 2014!
“By far the most valuable CMO event I attended so far in 2013. The most engaged group of CMOs I know” – Paula Puelo, CMO, Michaels
“Every CMO Club Summit I attend I end up with 2-3 year impacting ideas for my company. Nothing is better than getting great ideas from your peers without vendor selling” – Evan Greene, CMO, The Recording Academy
“Engaged marketing heads, focused on helping each other, behind closed doors. Great inspiration as well” – Fred Neil, VP Marketing, The Home Depot
“I have never been in the same room with so many bright marketers and leaders, all focused on helping each other. Unlike anything else I have ever attended. The post summit engagement with other CMOs is amazing as well.” – Nancy Smith, CMO, iRobot
“Nothing challenges me more to improve as a leader to my team, then seeing what others are doing to motivate and lead their organizations – Thanks to The CMO Club for creating a real community of CMOs.” – Ashley Sheetz, CMO, Gamestop.
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying to convince consumers to use, keep using, and share their content. But why aren’t they doing everything they can, and using some of those millions to make experiences with their brand remarkable. It would probably be way less that they are spending on those marketing campaigns. When this happens user-generated, story-telling content flows freely, and is naturally shared.
BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media company Collective Bias.
And he would know. Of all the CMOs in the world, Ted has the most Twitter followers.
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they “do” participate… it is just vicariously via those who do engage and interact.
There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.
Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy.
I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things.