control

New Facebook Ticker is Invasion of Privacy

Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it.

Since the update, just about every action you make on Facebook is streamed in Ticker form on the upper right portion of other users screens. Haven’t been able to confirm yet if this is only limited to Friends etc or goes beyond this. However to be honest, there is a difference between simply sharing the content you post to broadcasting your every activity streaming in real time.

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Three Views On The Future Of The CMO

The world of marketing is undergoing a massive evolution, consider these three ideas shaping the future of the CMO.

1. Technology Transcendence

For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us).

If you hold the highest marketing position in your company, it’s time you become a digital native too. Replace any fear of technology with the acceptance of it. It is no longer a separate “thing” to think about. It must be a part of your subconscious. You need to look through the technology lens and find all the ways it can help you.

2. The Collaborative Strategist

Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? One wouldn’t think so, yet it seems that it is the catalyst sparking more and more alignment conversations.

The CMO’s role is to open the door to collaboration and work together with your sales counterpart to determine the next best moves to optimize revenue growth.

3. An Open Point Of View

Working to control your marketing messages today is futile. It is no longer a battle that can be won. It’s time for the brand police to retire.

Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Consider the ease at which your message can be hijacked by consumers (think: BP Oilspill or Nestle), and you quickly realize why CMOs must relinquish control and be open.

How are you changing your view?

Jeremy Victor