Audio from the small group meeting with Seth Godin in Manhattan

This is an incredible age of opportunity. We have the power and tools to make and connect with friends around the world who can truly make stuff happen. It would take a long time to catalog all the good stuff flowing my way just THIS month (London, Paris, New York, Orlando, etc.)…one highlight was a day spent in a private session with Seth Godin on his home turf in Manhattan.

About 60 of us gathered to listen. Imagine our wonder and awe when we realized SETH was there to listen, too! Officially, no video cameras were allowed. Unofficially, he allowed me to video tape him, with the proviso that I not publish it. Later during our time together, I questioned him on his “don’t share” policy, but that’s a long post for another time. (To get you primed for THAT post, please check out 7 Habits of Highly Effective People. Search for “abundance mentality” and ponder the implications of Covey’s registered trademark of the phrase.)

Even though I can’t share the video with you, I CAN share this audio file of the event. I have Seth’s explicit permission to host and share the MP3 file. I’m pretty sure you’ll enjoy it.

The 5 Ws and How To Build your Social Brand

What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world.

Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less!

So, how do you differentiate and elevate your personal brand, your on-line identity, in a social world teeming with thousands, no millions, of individuals calling out to be heard?

Warrior Photo

For proof of the bottom-line importance of asserting your personal brand you need look no further than:

• A recent poll* of 2600 North American Hiring Managers that revealed 45% of those surveyed use social media background checks to vet prospective employees; and

• 35% of respondents said they’d found something social that caused them NOT to hire the candidate. *Careerbuilder.com

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