The Oxymoron That Is Digital Marketing

A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is decreasing and has in fact been falling steadily since 2010.


The report, a joint effort between Econsultancy and Responsys (full disclosure: the latter is my employer), highlights the findings of a survey conducted of more than 800 company and agency marketers.

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