When It Comes To Big Data Is Less More?

My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a “data diet.”

The amount of data brands collect today from all the various channels: social media, email, mobile, and on and on is enormous.

Over the past year or so I’ve written three different articles about Big Data including one in January 2012 entitled Why CMOs Need To Get Real About The Policy Implications Of Big Data.

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