The Hashtag Economy

Hashtags are to the social web what emoticons were to Web 1.0 and TXTing. While both are forms of expression and sentiment, there is one subtle, but vital difference. Hashtags are not only part of online culture, they are defining a new era of communication on the Web and IRL (in real life). With over 140 million Tweets flying across Twitter every day, hashtags surface a method to the madness – the ability to group conversations into an organized timeline. But what started out as a way to index conversations in Twitter has now substantially altered how people convey, relay and discover information in and out of the popular nichework. The hashtag has also become an effective form of #selfexpression.

In social media, “x” no longer marks the spot, “#” is now the indicator for popular culture and all that moves it. In the social economy, the hashtag is an indicator of value in the Twitter information exchange. Each hashtag represents revolving markets with varying lifespans determined by the significance of the conversation and its continuously fleeting demand. Some last only minutes, while others endure for hours or days.

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