Update to start 2012: Quick search for the exact phrase “Alone we can do so little, together we can do so much” for the entire year of 2011 shows close to 33,000 results still being tweeted an average of almost 3,000 twitter mentions per month!
In January 2010, The Social CMO blog you are reading and this amazing group of bloggers now affectionately known as The Social CMO Crew was formed. When putting up the blog using WordPress, as always there’s a spot for the blog subtitle and because it seemed so fitting I used a quote I had seen fly by on Twitter at that time not aware of its’ original source and it has since stuck.
Since January 2010 this has been our rallying cry here at The Social CMO and been proven out in many ways including the creation of our
It wasn’t until months later that I was actually told that this quote was from Helen Keller, one of the most famous disabled individuals ever and avid advocate for the blind and other disenfranchised groups. I will not repeat her biography here, but you can review her entire story through her Wikipedia page. So why I am I telling you all this on Sunday in late November? It’s simple because this one phrase really captures the essence of the power of social media. That’s why I instinctively chose it for our tagline at The Social CMO and it appears that I am not the only one who has felt and been inspired by what I am calling the Helen Keller Effect on Social Media.
Yesterday I was at a chess tournament with my son and wanted to send out a tweet on my Blackberry of our tagline and Who Are We? page link as I do from time to time. It has been awhile since I had done this so didn’t have the tweet and link handy so instead thought I would just Google it to pick up my previous tweets with the link. Well much to my amazement for the next few minutes the results of this search literally flooded my small screen!