McDonald’s Foursquare Day Campaign Increased Checkins by 33%

Golden Arches
Click image to see full post on Mashable
You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI.

A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who made Foursquare Day possible.

How do I increase my influence on Twitter?

A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. While it remains to be seen if I have actual influence anywhere, I have undoubtedly created substantial, tangible business benefits through Twitter and the social web. So here’s my strategy. It’s very simple and I think it could probably work for anybody.

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