It’s a rather simple word to say, just four syllables. It’s an easily understood word on the surface – at least I think it is. Its meaning is quite apparent the moment you hear it. Yet so many CMO’s and marketers treat this 11-letter word as if it were a 4-letter word.
And I don’t know why for the life of me.
The word that continues to elude and evade CMOs and marketers is *I*N*T*E*G*R*A*T*I*O*N.
And as anyone who knows me knows this about me – I am a Scorpio who enjoys hot chocolate in August. No wait, not that.