Do you have a strategy or are you simply “doing” social media?

I had lunch with some friends last week who shared with me that they often get asked to just “do some social media” for their clients.

Oh, if it were only that simple.

I think a lot of businesses think this way. They believe that simply throwing some social media icons on their website is enough or that they need to have profiles on every single social media site because “everyone else does”.

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