I never thought I would be penning a piece using the word “lean” in the title. Being six-foot three and weighing 250 pounds the word “lean” and I are not always in the same neighborhood, or country for that matter. But when I heard about a different kind of lean, one that brands and marketers and business owner of all sizes can benefit greatly from – my naturally investigative mind took over and I knew I had to learn more.
What I found was Lean, with a capital L. Some refer to it as “Lean manufacturing”, “Lean enterprise”, or “Lean production” where others just refer to it as “Lean.” Whatever name you prefer it all essentially means the same thing: maximizing customer value while minimizing waste.