These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time!
For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a common purpose. It’s like the FBI and the CIA not talking to each other and sharing information about terrorism—dumb.
Even the birth of digital communications didn’t turn on any light bulbs at first, even made it worse by adding another silo, but the power and exponential growth of social media shows us why it is vital to string it all together.