Smashing the Silos with Social Media

Smashing Silos

Our world is made up of silos.

People seem to instinctively create barriers around what they feel is their territory and so a silo is formed. Many people also feel the need to classify everyone and everything mentally tossing it into the bucket or silo where they think the person, thing or idea belongs.

Whether due to demonstrating personal power or simply for mental convenience, our instinctive urge to build a silo, or pop everything and everyone into one, inhibits both communication and performance.

And both of these actions divide us.

Silos inside companies, between companies, silos of nation, of class, of race, of religion, of politics and of sex have led us to today’s uneasy stalemate of apathy and inertia.

Living among these silos and allowing them to instantaneously limit our thoughts and actions as well as our perceived ability to create any change has in itself become a self fulfilling prophecy.

By so suppressing our urge to speak and the belief that anyone is listening, these silos have also effectively taken away our voice.

Social media gives us back our voice.

As employees, consumers and citizens the first thing we must do with this emerging communications ability is break down the silos.

Smashing the silos inside and between companies and interacting dynamically with employees, customers and suppliers with a single focus on goals through social media will determine which companies will thrive in the future verus those that will die along with the siloized past.

Effective communication mobilized into action is the key capability that has gone missing in our world and this competence can now be restored utilizing social media as the catalyst for change.

Jeff Ashcroft

Tough Love: We Have Work To Do

I say “we”, because I include myself in what I’m about to say.

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Yesterday, I posted that what we really need is more people with solid business skills. And Justin commented, rightly so, that many of the people shouting AMEN might just be part of the problem. He’s not wrong.

It’s not likely that each of you reading this post have all of your business skills down pat, even as you agree with me about the need for them. I know I certainly don’t. But I’m working on it.

For example, financial operations is something I know at a basic budget management and profit-and-loss level, but I don’t always understand financial management strategy and revenue modeling. So I’m learning from people that do, so I can be less ignorant in that regard, and more useful to my business and projects. That’s just one thing on my list.

Go back to the second to last point on yesterday’s rundown:

People who can admit what they don’t know, and seek knowledge or help.

That means you, too. US.

Each of you undoubtedly has a solid set of things you do well. Meg Fowler is an outstanding writer and wordsmith. Bill Sledzik is an experienced educator. Kellye Crane is a solid PR professional.

But each of us could do with a gut check about the things we need to improve. And we can help hold each other accountable.

I’m thrilled beyond measure that you guys come here and comment and like what I write. It makes me feel good to know you’re out there, and that you want to spend time to connect with me. I love that people shared yesterday’s post on Twitter and Facebook and said how much they agree with the premise. But here’s the thing.

Don’t you dare come here and say “great post” or “Amen”, write a few words of endorsement, and walk away. That’s lip service, and I’m challenging you to something better than that. Something bigger.

Don’t comment here that you agree with me. Don’t tell me this post was awesome. I’m here to change the way things are done, and that means mobilizing people to action, not talk.

What I need is for you to know what you don’t know. Have the stones to face it down. Think about and communicate what will help you be a better business person, and then do something about it. Share it here if putting it out publicly motivates you. If it doesn’t, leave here and go do whatever compels you to move. I would much rather your silence than your inaction. Please.

If you share this post, please do it because you’re encouraging others to get real, too. My having a voice out here does very little good if all I can ever get people to do is read, tap out a few words, think briefly, and go back to doing things as they always have. There’s work to be done, is there not?

Are you with me?