Women’s Online Communities Powerhouses of Trust

It’s becoming more and more clear that women’s online communities are the true powerhouses of trust.

Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals.

New research not only backs up that claim, but hits it out of the park.

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Fences make good neighbors

Fences make good neighbors — even in the social media world. 

 Too many brands assume that the most effective way to market in this digital age is to use social media to post and tweet as many marketing messages as possible to the widest range of potential consumers across the greatest number of social networks.  Spread the word to anyone and everyone, and hope someone believes enough in your message to create a connection and become an advocate influencer for your brand.  

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