marketing to women

Social Media has Played a Significant Role in the Rise of Marketing to Women… better keep an eye on the Latinas from #LATISM12

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Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control 85% of household spending, are the majority of social media users, it makes sense that marketers naturally have turned their focus to marketing to women. They hold the purse strings AND have the highest and most interrelated social media presence.

Don’t Forget to Ask Women for Direction(s)!

In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters:  WOMEN.

Women control 85% of household spending, and (according to Bank of America Merrill Lynch)

in 2011, women’s earning power will recover from the recession far quicker than men’s earning power will.

These numbers are good news for marketers, but they need to come with a strong CAUTION statement:  just because women are a strong purchasing demographic does not mean we can pay any less attention to the relationship work required to make and keep our brands highly relevant to women.

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