Originally posted at IBM Smarter Commerce… Redefining commerce in the age of the customer.
A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said:
“Businesses try to force-fit their own framework onto the existing social framework. That’s a mistake. Social framework is much bigger and stronger. When two frameworks meet, one has to give in. In this case, biz framework has no choice but to give in or lose out. “
This is totally in opposition to the way businesses approached frameworks in the past. In the past, the frameworks were controlled, imposed, and enforced onto consumers by a business.”
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