Chevy Proves Long Form Content Marketing On A Mobile Device Can Work

When it comes to content marketing the prevailing thought among marketers is that the longer the content the less likely it will be used on a mobile device. The thought being that people will not engage with long form content marketing on a mobile device thus that type of content is best served on a PC.

Well based on the results of a recent joint campaign between Chevy and mobile media company Zumobi, marketers may want to rethink long form content marketing and its potential use on mobile devices.

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