Feeling Both Fear and Excitement about Facebook

On Thursday afternoon I was sitting in  Zoé’s Lounge waiting to meet another interesting tweep when all of a sudden Twitter began to erupt with tweets about Facebook being down. It was not dissimilar to the online reaction when a major natural disaster occurs, but of course this was only a virtual disaster. No doubt there was panic among those heavily invested and addicted to Facebook (see graphic below)  of which I am not one, but I thought this was a timely opportunity to share with you @JefftheSensei ‘s  post on his perceptions of Facebook which follows…

A rather smart chap I recently met by the name of Tommy ( @tommyismyname ) asked me for my opinion on a recent blog post of his regarding whether you love or hate facebook. This does require a name and email to download his FB report so be forewarned, but it is worth the read as Tommy is a very sharp knife in a drawer full of dull cutlery!

So do I hate or love Facebook? Neither answer works for me really. For what originally started out as a way to meet chicks for a couple horny college kids, its a smashing success. Whatever you believe, you absolutely have to respect what Facebook is – A Social Media Leviathan.

Personally I don’t use it, but I’m fascinated by its current power and future potential.

Why? Well, contrary to many other social platforms, Facebook has found one of the keys to success in B2C relationships – create an addictive positive experience. The constant flow of human drama from friends and friends of friends is reality TV served up in ADD fashion about your favorite people, your friends. It has taken gossip to a whole new level.  Add to this social games like Farmville and its ilk with the ability to compete and work with your friends delivers you addictive content of the highest order.

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