The Next Stage of Smart Mobile Adoption

We’re in a state of mobile transition.

Pouring over some of the various pieces of mobile research recently, of which there is a lot these days, it stuck me that mobile is moving into its next phase, which we plead not to be called Mobile 2.0.

Smartphone penetration in the U.S. has finally reached 50 percent, though higher in the 25-34-year-old demographic, says Nielsen, and comScore pegs Android at half of that entire share.

Latin America is on its way to more than 50 percent smartphones in a few years and in the last quarter, 24 million smartphones were shipped in China, more than in the U.S. for the first time. More smartphones than full-featured phones are now sold in the U.S.

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Money to Move Through Mobile

A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise.

Money transfers via mobile devices are expected to hit $240 billion this year growing to $670 billion within four years, according to research from London-based Juniper Research.

Some of the drivers for the coming increase in mobile transactions are various forms of enabling technologies. One method is known as NFC (Near Field Communications) that allow payments essentially by swiping a phone near a device. About 20 countries are expected to launch NFC services with transactions worth $50 billion within the next two years, according to the Juniper study.

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