organizational design

Why You Shouldn’t Rely on a Social Media Ringer

Let’s hire a ringer!

Or so goes the quick answer at many a business when they’re trying to figure out how to get their arms around social media. The temptation is to go out and scoop up someone with name recognition, with a prominent presence on the latest social networks, and put them in the driver’s seat for your social media strategy. That takes care of everything, right?

Not quite.

It’s awesome to hire talented, accomplished people. It’s even better to hire talented people that have skill sets and expertise that might not be prevalent in your company. But it’s very, very important to look at the long term play. Make sure your ringer is part of the picture, even an important one, but not the basket in which you’re plunking all of your eggs.

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Social Business and The Age of Infrastructure

It’s inevitable that in many discussions of social media and social business development, someone will ask:

What’s the next big thing? What happens now?

The next big thing isn’t big at all. Well, at least in terms of flashiness or bombastic, noisy fanfare. It’s not even likely to be sexy.

If you care about where social is going next, it’s time to get your sleeves rolled up and dig in. Because the era we’re approaching is in the merging of social at a superficial level, and social at a foundational and organizational level. And that’s going to get messy.

There is and always be a bleeding edge for things, and people that somehow manage to make their livings and livelihoods from predicting what that edge will look and feel like. But there’s precious little room on the brink, and when it comes to building something sustainable that applies to your existing business, there is much work to be done.

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