How to Become a B2B Social Sales Machine

Social adoption rates are rocketing and the impact of social networking within society continues to grow. But surprisingly enough, there are many in the business to business marketing sphere who still don’t “get” it. With this in mind I recently put together a fast moving and to the point keynote presentation to open the eyes of B2B salesforces and socially energize them!

“Becoming a B2B Social Sales Machine” in simple, sales oriented terms explains what the B2B social networking sales opportunity means. Sharing how both individuals and ultimately the combined organization can leverage content, connections, context, collaboration and community to drive real results!

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Presenting Through the Hourglass

You have 15 minutes to deliver a presentation that was constructed for 45.

We’ve all been there. My first ever professional presentation happened in 1996 and was to convince my then SVP of Sales that we needed to build a Web site for the company. I had a great deck put together. A carefully crafted script and a slew of charts and handouts to make the case over the course of the scheduled hour. The SVP runs in late and says, “Wion. You got ten minutes. Go.” I quickly made the case as best I could. He didn’t bite. Early #fail.

In fact, I’ll never forget his words. “You’ve put together a well thought out proposal based on the amount of paper here. But mark my words…this Internet thing is a fad. In two years, no one will remember what it is.”

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