The Path from a Social Brand to a Social Business

I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here..

Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media.

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How to get the results you deserve for your business

How to get the results you deserve for your business

If you’re like most people, you suffer from information overload.

There is so much information online about how to grow your business, improve your blog and sell more stuff that it’s enough to make your head explode, right?

Because there is SO much information to churn through, you tend to shut it all out. Or, maybe you digest a lot information online, but you never put it into practice because you just simply don’t know which direction is the right one for you.

After all, should you spend your money on advertising or a new website? Or, what about this whole social media thing – Is that even worth your time?

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Are You Asking the Right Questions?

The surgery lasted an hour and a half longer than we expected, but they called and warned us from the operating room.  When Dr. Conter came out to explain what happened (during what was supposed to be a routine hernia repair surgery), we got answers to a question I asked several doctors last fall, following the removal of my husband’s cancerous kidney: “there seem to be some digestive issues; what might those be?”  Our surgeon found the bowel intertwined with a larger than anticipated four-pocketed hernia.  After unraveling the mess, he removed six inches of the upper bowel that couldn’t be saved, put things back where they belonged, and closed him up.  Dr. Conter remarked how amazed he was that Cliff hadn’t had a bowel obstruction, hadn’t had significant pain, and could process food at all.  We’re most grateful for the skill of this surgeon, his staff, and the fifth floor nurses at Lancaster Regional Hospital.

So, I’ve been (over)thinking, what questions might have the caught the attention of those two doctors so that this situation could have been better diagnosed?  This story could easily have had a much more unpleasant result. 

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