Badgeville Partners with Yammer to Enhance Employee Performance and Engagement

Badgeville, the gold standard for gamification, today announced a key integration that builds on its partnership with Yammer, the leading provider of enterprise social networks. With this integration, companies can enhance employee performance by leveraging Badgeville to reward high-value user behaviors across the enterprise, and showcase them in the Yammer Ticker, a real-time activity stream.

“We are committed to partnering with first-class business applications to create a powerful social layer across the enterprise, increasing visibility and insights in every corner of an organization,” said An Le, VP of Business Development, Yammer. “Badgeville’s behavior platform helps us deliver on that vision by rewarding employee performance and pulling those key milestones into Yammer where the whole company can discover them.”

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Do You Use Social Media to Attract Customers or Position Yourself as a Thought Leader?

Do you want your social media efforts to lead to high-quality leads and recognition from your industry? While both of these goals can be reached, many marketers attempt to accomplish too much at once. They may use only 1 social media profile to try to bring leads to their websites and share the latest industry trends with their peers.

This approach can work if your customers are also your peers and would be interested in both your thought leadership and your products. However, if your customers are from other sectors, you may need to consider another strategy. When your social media messages speak to different audiences, you’ll have a hard time engaging anybody. For example, a potential customer from the retail sector may see your blog posts about the future of the software industry and assume that your content is not relevant.

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