Rick Wion

McDonald’s Foursquare Day Campaign Increased Checkins by 33%

Golden Arches
Click image to see full post on Mashable
You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI.

A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who made Foursquare Day possible.

Rick Wion first #MarketerMonday Chat Guest!

This evening at 8:00pm eastern marked the launch of the #MarketerMonday Chat utilizing hashtag #MMchat and Rick Wion @rdublife, Director of Social Media for McDonald’s was the first SPECIAL guest on the chat!

Tweetchat was hosted by yours truly @JeffAshcroft aka @TheSocialCMO and our topic was Social Media Alignment. Check out the full transcript of the chat which was lively with many great questions from the 77 people who joined in the chat posting almost 400 tweets! The only thing better than the questions were Rick’s insightful and interesting answers provided from his unique perspective as the Director, Social Media for McDonald’s.

Next Monday August 3rd, @TedRubin of #Opensky will be our second #MarketerMonday Chat SPECIAL guest and Relationship Commerce: Return on Relationship (ROR) will be the topic!

A SPECIAL thank you to Rick Wion for joining us and making this launch a very memorable evening indeed! And thanks to all of you who participated and please feel free to comment below on our inaugural #MarketerMonday Chat!

Cheers

Jeff Ashcroft

@TheSocialCMO