SOCIAL MEDIA PLATFORMS “WILL” EMPOWER YOUR EMPLOYEES

Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your customers, handle inventory or do the behind-the-scenes work that helps run your company. In today’s socially-connected world, employees are often an untapped resource that (with a little guidance) could exponentially expand your company’s word-of-mouth reach. Empower them so they can power your business.

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RETURN ON EMPLOYEES… SOCIAL MEDIA EMPOWERS YOUR EMPLOYEES

Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your customers, handle inventory or do the behind-the-scenes work that helps run your company. In today’s socially-connected world, employees are often an untapped resource that (with a little guidance) could exponentially expand your company’s word-of-mouth reach. Empower them so they can power your business.

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FREQUENCY ISN’T A BAD THING… QUITE THE OPPOSITE

Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to the centre of a Tootsie Pop (remember that old TV commercial?). Some will bite after a dozen licks; for others, it’s three—depends on where your audience is in a given moment when they see your message.

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AMAZON: THE GOLD STANDARD IN CUSTOMER EXPERIENCE (PART 2)

Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite well, and each has carved out its own (very large) niche in addition to the places where the two overlap. I’ve been seeing Amazon Payments pop up quite often in my day-to-day life as a consumer lately, and simple, safe, efficient payment options are always en vogue from a business perspective.

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HOW THE IN-STORE EXPERIENCE IS EVOLVING, THANKS TO MOBILE

If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly familiar – rewards for repeat customers, product recommendations, a virtual help desk – but Banana Republic is also looking for ways to go beyond the standard branded app. Working with flok’s platform, rather than producing a standalone app, is just one interesting example.

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HIRE FOR PASSION, TRAIN FOR SKILLS

Then…

– Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters. Otherwise work is a mindless drudge with no purpose (other than a paycheck), and the employee has no emotional connection to the work they do or the company that employs them.

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#RETAILRELEVANCY… EXPECTATIONS, ENGAGEMENT, AND CUSTOMER EXPERIENCE

Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers experience retail. In part two, we’re continuing that conversation, and digging into how the modern retail experience (when it’s done right) should empower both employees and customers to engage on a human level. Let’s dive into some of the highlights:

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